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If Meta's falling behind in creative generation, where will it look to next?
Weavy + Figma, now Magic Brief + Canva. The softwares that control the ideation are getting in bed with the design stacks.
 • Andrew Watson
In defense of the media buyer
As Meta automation absorbs control, responsibility is shifting back to founders and operators
 • Andrew Watson
'The sky is the limit' said every founder once
“People only see what they are prepared to see” – Ralph Emerson was right. Shame he never sat on a cap table.
 • Andrew Watson
Duckbill: The AI that can
The AI software that's tackling your to do list. Duckbill is helping bridge the gap between AI that tells and AI that does.
 • Andrew Watson
Nano Banana, VEO 3 and the AI engines changing the game for e-commerce brands
E-commerce brands are racing to find the perfect way to create content, while designers and artists wait to see if nostalgia alone can keep their craft…
 • Andrew Watson
My early side effects of deleting Instagram
Finding ways to 'fill the gaps' after deleting social media and what may be the start of a no phone revolution for young people.
 • Andrew Watson
Would Miranda Priestly be out of a job in five years’ time?
Meta's auto-enhancements are causing legal concerns for brands and fashion houses. Is there anything brands can do to slow down the journey to full…
 • Andrew Watson
Google gives you answers, Facebook gives you hope.
The depreciating value of audience testing, campaign structures and the conclusions founders are facing with Facebook Ads
 • Andrew Watson
'Don't use AI answers, please.'
Why AI is clouding candidacy talent when recruiting for marketing roles.
 • Andrew Watson
Two weeks of no e-commerce
The magic of the Aegean, the land of Rafael Nadal and the importance of immersive hobbies outside of work.
 • Andrew Watson
The death of ROAS in e-commerce
Why having a multi-channel ad strategy can muddy the waters on sales incrementality
 • Andrew Watson
I can train AI to sell, but can I teach it to smile?
Does human intervention still have a necessary placement in the future of Facebook advertising?
 • Andrew Watson
Dollar Commerce
Dollar Commerce
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