Asymmetric Learning - Pharmaceutical Innovation

Asymmetric Learning - Pharmaceutical Innovation

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Etymology of ‘Hypothesis’ and Its Roots in Foundational Thinking
The word “hypothesis” traces its origins to the Greek hypóthesis, which literally means “a placing under” – derived from hypo- (under) and thésis (a…
 • Mike Rea
The Five-Year Plan: Applying Investment Wisdom to Pharma’s Early-Phase Challenges
I’ll start with finance/ investment - stick with me until halfway through, as it inevitably comes back to pharma…
 • Mike Rea
Designing with the end in mind - what does that mean in pharma?
I’ve been reflecting on a phrase that’s (hopefully) becoming something of a mantra in our industry: “design with the end in mind.” It’s borrowed from…
 • Mike Rea
Addendum: Refining Cognitive Diversity – The ‘Who’ Matters as Much as the ‘What’
...and Who Sees Why Newcastle United Struggle Against a Low Block
 • Mike Rea
Seeing Further: Cognitive Diversity Needs a Plan in Pharma's Asymmetric Game
In the world of pharmaceutical innovation, where breakthroughs often hinge on spotting the unseen or connecting disparate dots, I’ve long held to my…
 • Mike Rea
The Obesity Market Is Not an Obesity Market
The obesity therapeutics space has exploded into a multi-billion-dollar juggernaut, but let’s be clear: this isn’t just about shedding pounds anymore.
 • Mike Rea
The Enemies of Pharmaceutical Innovation, Pt 2 (Updated 2026)
One More Self-Inflicted Injury... And a Few More We've Discovered Since
 • Mike Rea
Asymmetric Learning - Pharmaceutical Innovation
Asymmetric Learning - Pharmaceutical Innovation
Innovations in Pharmaceutical Innovation A blog/ part-work from Mike Rea, CEO of IDEA Pharma, exploring pharmaceutical innovation in general, and more specifically the approach to using the learning process for competitive advantage
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Asymmetric Learning - Pharmaceutical Innovation

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