OP Game Marketing

OP Game Marketing

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The Rise of Productivity Games on Steam
Breaking down what we can learn from a niche but mighty subgenre
 • Jordan
A Comprehensive Guide To Mastering Steam Next Fest
Answering all your Steam Next Fest Questions & More
 • Jordan
The Influencer Silver Bullet Myth ☕ Indie Marketing Coffee Break #1
A new bite-sized OPGM edition for faster insights between the deep dives
 • Jordan
So You’re Making a Pixel Art Game?
The brutal 5% success rate and how to beat it
 • Jordan
Tower Dominion’s 5-Month Blitz: How a Short Pre-Release Campaign Paid Off
A case study that challenges how long you actually need to market your game
 • Jordan
Do Great Games Actually Sell Themselves? The Balatro Story
Inside the viral marketing journey of a breakout indie hit
 • Jordan
What the Duck? How Escape from Duckov Earned Over 150K Wishlists
How a small team used community engagement, localization, and clever positioning to take over Steam.
 • Jordan
The 2024 Indie & AA Games Market: What 5,000+ Games Reveal About Success & Failure
Data-Driven Insights on Genre Success, F2P Performance, and the Role of Publishers
 • Jordan
AAA, AA, Indie: What 2024's Game Data Tells Us About Winning on Steam
Lessons learned from the top 50 AAA, AA, and Indie titles on Steam.
 • Jordan
OP Game Marketing
OP Game Marketing
Welcome to OPGM (Over Powered Game Marketing), where we explore the most overpowered marketing strategies in the gaming industry 📨
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