The Community Code

The Community Code

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56:08
Community Codebreakers: Max Pete on Rebuilding B2B Community at Scale
From Square to Sprout Social, what refreshing a mature community taught him about retention, reporting, and respecting member bandwidth.
 • Joshua Zerkel
Even AI Agents End Up Building Communities
Last week, a widely covered moment in AI reinforced something GTM teams have been dealing with for a long time.
 • Joshua Zerkel
Flattening Your Community Is a GTM Mistake. K-Pop Shows Why.
When communities flatten as they grow, impact thins out long before activity does.
 • Joshua Zerkel
When Community Is the Wrong Fix
Community-led growth can create leverage or expose cracks. How to tell if your GTM strategy is actually ready for community.
 • Joshua Zerkel
48:12
Community Codebreakers: Tiffany Oda on Building Community That Actually Works
What a decade across Salesforce, Talkbase, and Asana reveals about alignment, support-driven community, and building programs that last.
 • Joshua Zerkel
Person vs Persona: Resetting GTM Strategy by Focusing on Real People
When you build around a “persona” you get sanitized models; when you build around a “person” you get real engagement, retention, and community-driven…
 • Joshua Zerkel
Community Codebreakers: Jason Stone on Defining Community Value and Building Connection at Logos
What one community leader learned about turning a 20-year-old forum into a thriving space for connection, and how his lessons apply far beyond…
 • Joshua Zerkel
50:34
AI Without Community Doesn’t Work in GTM
AI can create outputs, but without community those outputs don’t build trust. GTM leaders need both to drive adoption and growth.
 • Joshua Zerkel
Why Nobody Cares About Your Community Engagement Metrics (and What to Do Instead)
Learn how to move beyond vanity stats and connect B2B and B2C community engagement to GTM strategy, customer retention, and growth.
 • Joshua Zerkel
Why Community and Customer Education Need Each Other
Community and customer education teams can unlock adoption, retention, and engagement when they work as partners instead of in silos.
 • Joshua Zerkel
Let Fans Chart Their Own Course: What KCON LA 2025 Teaches Brand Communities
At KCON LA 2025, with festival games, photo booths, multiple stages, and artist meet-ups, fans chose exactly how deeply to engage. GTM and community…
 • Joshua Zerkel
Community x GTM Playbook: What Every Chief Product Officer & Head of Product Needs to Know
A practical guide to how community drives impact across product innovation, customer-centricity, and strategic growth.
 • Joshua Zerkel
The Community Code
The Community Code
Exploring how community intersects with product, marketing, sales, and customer success, and what changes when it’s integrated with GTM.
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