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Lessons in persuasion from the Father of Advertising
Big ideas are usually simple ideas
Feb 15
•
Phil Martin
2
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Agency motivates more than perks
Trust is the highest form of motivation
Feb 8
•
Phil Martin
4
2
How to name a product
Your name is the first thing customers learn about you
Feb 1
•
Phil Martin
2
The subtle art of not giving a f*ck
Who we are is defined by what we’re willing to struggle for
Jan 25
•
Phil Martin
2
1
How to build wealth with little risk
Riches are not made by taking big risks, but by avoiding big mistakes
Jan 18
•
Phil Martin
1
2
Effectiveness is Signal minus Noise
Noise is socially acceptable. Signal is lonely.
Jan 11
•
Phil Martin
3
Let the chatbot ask the questions
Let AI think with you, not for you
Jan 4
•
Phil Martin
4
Why reverse benchmarking works
Don't compete head on. Invert, instead.
Dec 28, 2025
•
Phil Martin
5
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A Bit Gamey
A weekly look over Phil Martin's shoulder as he tries to develop fun and useful mobile apps
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