A Bit Gamey

A Bit Gamey

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Lessons in persuasion from the Father of Advertising
Big ideas are usually simple ideas
Feb 15 • Phil Martin
Agency motivates more than perks
Trust is the highest form of motivation
Feb 8 • Phil Martin
How to name a product
Your name is the first thing customers learn about you
Feb 1 • Phil Martin
The subtle art of not giving a f*ck
Who we are is defined by what we’re willing to struggle for
Jan 25 • Phil Martin
How to build wealth with little risk
Riches are not made by taking big risks, but by avoiding big mistakes
Jan 18 • Phil Martin
Effectiveness is Signal minus Noise
Noise is socially acceptable. Signal is lonely.
Jan 11 • Phil Martin
Let the chatbot ask the questions
Let AI think with you, not for you
Jan 4 • Phil Martin
Why reverse benchmarking works
Don't compete head on. Invert, instead.
Dec 28, 2025 • Phil Martin
A Bit Gamey
A Bit Gamey
A weekly look over Phil Martin's shoulder as he tries to develop fun and useful mobile apps
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Aim For
Personal effectiveness tips
Chairing.it
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A Bit Gamey

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