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A weekly upload decrypting four codes that program our world: barcodes (consumerism), dress codes (fashion), coding (tech) and codifiers (cultural…
Jul 1, 2025
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Amy Francombe
25
2
2
I am Narcissus and my Instagram feed is my pond
Why everyone is worried about being performative
Feb 5
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Amy Francombe
308
15
89
Do I have good clavicles?
Plus “You met me at a very Chinese time of my life,” spoilt VICs and how to engage with fashion when the world has gone to shit.
Jan 28
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Amy Francombe
28
4
1
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The collapse of cool
Aug 13, 2025
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Amy Francombe
1,418
240
To be desirable is currency. To desire is liability.
Oct 30, 2025
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Amy Francombe
989
79
272
No one is bored and everything is boring
Jul 15, 2025
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Amy Francombe
746
31
165
I am Narcissus and my Instagram feed is my pond
Feb 5
•
Amy Francombe
308
15
89
The cringe-sincerity cycle and building exclusivity through lore
Jul 8, 2025
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Amy Francombe
172
2
18
10 articles about taste that are actually worth reading
Aug 25, 2025
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Amy Francombe
44
14
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Realising things
+ did you know Margaret Atwood reads palms?
Jan 21
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Amy Francombe
41
6
13
How to pitch (and actually get a yes)
Some overdue tips & tricks on writing for publications
Dec 17, 2025
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Amy Francombe
67
4
6
The year we became slop
In an uncanny, over-filtered world where reality already feels AI-generated, slop is what our appetites keep defaulting to. But how do we stop eating…
Dec 15, 2025
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Amy Francombe
67
14
18
From post-truth to post-meaning
+ have TikTok microtrends reinvented themselves as niche gift guides? Are we finally witnessing the end of "I could have made that" art? This and more…
Nov 23, 2025
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Amy Francombe
25
3
Fundamentals are the building blocks of fun
To think and write beyond the algorithm's reflexes you need a foundation deeper than the feed.
Nov 14, 2025
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Amy Francombe
38
4
To be desirable is currency. To desire is liability.
Between semen retention and self-tracking, the modern subject has turned erotic energy into an economic asset. But in our devotion to control, have we…
Oct 30, 2025
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Amy Francombe
989
79
272
Fashion loves women as consumers. But does it love them as people?
The fashion industry is once again packaging femininity into palatable trends and leaving real women behind.
Oct 12, 2025
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Amy Francombe
43
3
6
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amy_coded
A weekly upload decrypting four codes that program our world: barcodes (consumerism), dress codes (fashion), coding (tech) and codifiers (cultural norms).
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