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Turning Taste Into Something Other People Can Trust
How personal judgement becomes shared confidence
Feb 9
•
Zoë Yasemin
54
8
Why Some Portfolios Feel Senior Even Without Big Clients
What gives work authority long before the CV does?
Feb 5
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Zoë Yasemin
53
1
5
Art Direction Ideas: A Twist on 'What's In My Bag' Content
Why familiar formats keep working, and how art direction turns repetition into character
Feb 2
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Zoë Yasemin
52
1
4
The Difference Between Creative Talent and Trajectory
Understanding trajectory, positioning, and how creative careers really unfold
Jan 29
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Zoë Yasemin
55
5
8 Ways to Build Brand Recognition Directly Into Images Without Showing Products
Visual techniques you can use in campaigns, teasers, and world building
Jan 24
•
Zoë Yasemin
80
9
Most Popular
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2026 Ins- and Outs According to the Creative Substack Community
Dec 23, 2025
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Zoë Yasemin
316
12
65
Simple Art Direction Techniques To Elevate Your Concept
Mar 7, 2025
•
Zoë Yasemin
925
36
135
30 Day Craft Your Art Direction DNA Course/Week 1
Feb 3, 2025
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Zoë Yasemin
253
12
87
The Myth of Good Taste
Sep 16, 2025
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Zoë Yasemin
216
11
51
education
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Why Some Portfolios Feel Senior Even Without Big Clients
What gives work authority long before the CV does?
Feb 5
•
Zoë Yasemin
53
1
5
Visibility is Everything as a Creative Today
A grounded framework for building presence, opportunity, and trust in your work — even if you’re shy or just starting out
Dec 19, 2025
•
Zoë Yasemin
96
2
12
Creative Flow Comes After You Begin
Not every idea begins inspired, most begin in motion
Oct 14, 2025
•
Zoë Yasemin
144
4
24
Turning Loose Thoughts Into Tangible Ideas
How to move from a feeling to a concept that can be shared, pitched, and executed.
Aug 21, 2025
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Zoë Yasemin
109
3
12
What Art Directors Really Think When They See Photographers' Portfolios
My honest, no-filter guide after reviewing hundreds of photographers a year
Jul 6, 2025
•
Zoë Yasemin
75
10
3
analysis
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Turning Taste Into Something Other People Can Trust
How personal judgement becomes shared confidence
Feb 9
•
Zoë Yasemin
54
8
The Problem with Constant Inspiration
An inspiration overload makes our brains lazy to look for what we like
Jan 20
•
Zoë Yasemin
148
24
39
What to Do When All Your Ideas Feel Obvious
The phase where taste sharpens and certainty dissolves
Jan 16
•
Zoë Yasemin
59
1
8
How to Stay Relevant as a Creative Without Chasing Trends
On creative fatigue, cultural authority, and choosing direction over performance
Jan 8
•
Zoë Yasemin
97
1
19
Slowing Down Research
Relearning how to look, choose, and understand
Nov 18, 2025
•
Zoë Yasemin
117
4
20
personal
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The Difference Between Creative Talent and Trajectory
Understanding trajectory, positioning, and how creative careers really unfold
Jan 29
•
Zoë Yasemin
55
5
All Your Art Direction Questions Answered
Spilling everything in a transparent Q&A
Sep 4, 2025
•
Zoë Yasemin
32
2
1
The End of Summer Reset for Creatives
Preparing your creative season before it begins
Aug 14, 2025
•
Zoë Yasemin
82
1
16
On Finding Your Voice Before Your Style
Why your ideas matter more than your moodboard
Jun 11, 2025
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Zoë Yasemin
182
4
32
On Asking Before You’re Ready
How to create your own opportunities instead of waiting to be chosen.
May 28, 2025
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Zoë Yasemin
79
9
10
guides
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The Art Directors Guide to Choreography
Seeing movement as visual structure
Jan 4
•
Zoë Yasemin
89
2
15
The Editorial Concept Engine
A repeatable method for art directors, photographers, and visual creatives who want to move past “cool images” and into real concept building
Nov 21, 2025
•
Zoë Yasemin
48
1
6
The Art Director’s Guide to Architecture
How space shapes what we see
Nov 12, 2025
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Zoë Yasemin
113
5
17
World-Building Beyond Campaigns
How brands create meaning outside the frame
Nov 3, 2025
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Zoë Yasemin
105
1
27
The Art Director’s Guide to Anthropology
Seeing culture as your raw material
Oct 24, 2025
•
Zoë Yasemin
153
12
37
inspiration
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Art Direction Ideas: A Twist on 'What's In My Bag' Content
Why familiar formats keep working, and how art direction turns repetition into character
Feb 2
•
Zoë Yasemin
52
1
4
The Art Director’s Reading List
Books, magazines, films, and visual culture sources to expand your vision
Sep 20, 2025
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Zoë Yasemin
100
1
20
3 Editorials To Get Inspired By/6
New inspiration out of your usual feed
May 14, 2025
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Zoë Yasemin
53
5
10 Sneaker Art Direction Ideas
A collection of simple concepts to spark your next campaign or elevate a loose brief
Apr 23, 2025
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Zoë Yasemin
67
11
9
The Art Director's Visual Library
50+ Tools, resources, and sites I actually use for research
Apr 13, 2025
•
Zoë Yasemin
145
5
16
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