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The #1 Social Media Masterclass
Turn social media into a powerful brand and predictable revenue machine with Camille Moore’s Social Media Masterclass.
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Is There a Succession Problem at Vogue?
Anna Wintour and Chloe Malle's joint interview with the New York Times came out this week, and all I can think about is whether Vogue has a brand…
Feb 13
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Camille Moore
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Reese Witherspoon Built a $900 Million Focus Group. Her Audience Doesn’t Know They’re In It.
If you’re a brand owner trying to figure out what to build next, what to invest in, where to allocate your limited resources, here is the answer.
Feb 11
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Camille Moore
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Winning Ads are Building Worlds.
I just got back from the Super Bowl.
Feb 10
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Camille Moore
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Lululemon Rented the NFL’s Logo. Abercrombie Built a World With Them.
Abercrombie created something new while Lululemon rented something that already existed. One approach builds equity that compounds over time, and the…
Feb 6
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Camille Moore
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The Fastest Way to Build a Cult Following Is to Give Them a Uniform.
Any business that builds a world, a destination that people want to visit and belong to, has the foundation for merchandise that customers will want to…
Feb 2
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Camille Moore
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Your Launch Has to Shock.
The founders who understand this are the ones who break through. The founders who do not are the ones still wondering why nobody noticed.
Jan 30
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Camille Moore
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Huda Beauty Was Built on Organic Social. Then She Hit the Ceiling.
The shift signals the reality that organic social has a ceiling.
Jan 29
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Camille Moore
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You Can’t Check a Box to Build a World: Why Context is King.
If content was the monarch of the last decade, context is the monarch of this one. Here's what your brand needs to know to WIN.
Jan 28
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Camille Moore
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The Seeding Strategy That’s Replacing Paid Ads.
Everyday I get asked binary questions from brands on how to get ahead. In studying IM8, I found their approach to seeding genius and thought it could…
Jan 19
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Camille Moore
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