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Substack for small business
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Welcome to the Female Owned C…
Archive
What does your marketing need right now?
Three possibilities that don’t involve doing more
Feb 12
•
Astrid Bracke
1
1
Building a business next to other responsibilities and feeling the crunch
Your small business questions answered in this quarter's mini-mastermind
Feb 10
•
Astrid Bracke
1
2
1
Office hours questions due this Sunday
A gentle reminder
Feb 6
•
Astrid Bracke
3
2
Most Popular
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How I deal with feelings of time scarcity
May 11, 2023
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Astrid Bracke
14
20
2
What living with mental illness means for my business
Jun 22, 2023
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Astrid Bracke
18
5
3
Six lessons from two years without social media
Oct 5, 2023
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Astrid Bracke
47
25
6
10 things I learned about growing paid subscriptions on Substack
Oct 31, 2023
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Astrid Bracke
14
13
1
How I built a calm business
May 9, 2024
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Astrid Bracke
36
13
4
The one strategy that has made my newsletter more successful
Nov 5, 2024
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Astrid Bracke
31
3
4
Female Owned is that rare business newsletter that does not try to sell you hacks, ten-step-programmes or get rich quick schemes. Subscribe and discover business on your terms.
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Recent posts
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The thing about consistency
Feel pressure to show up consistently in your marketing? Discover why consistency doesn't work for humans running businesses alone—and a gentler…
Feb 5
•
Astrid Bracke
8
3
3
Welcome to February: Female Owned Accountability Club 🪻
How did you get on in January and what are your gentle goals for February?
Feb 3
3
12
Submit your questions for this quarter's office hours 💌
How can I support you in creating a slow, gentle and profitable business this quarter?
Jan 29
•
Astrid Bracke
2
1
You don't need to figure it out alone
Join my free mentoring discovery week Jan 26th-30th
Jan 23
•
Astrid Bracke
2
5
1
The permission to not be ready yet
The pressure to start strong in January vs. the pull to go slow and deep. Former client Annemarie shares why she stopped forcing goals in January and…
Jan 22
•
Astrid Bracke
and
Annemarie Bleeker
9
5
2
Female Owned workshops
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Create your self-led offer from start to finish
A workshop to add more sustainability and creativity to your business
Nov 27, 2025
•
Astrid Bracke
8
4
Letting go of traditional ideas about work
Kicking old stories to the curb and making your own rules instead
Jul 24, 2025
•
Astrid Bracke
4
How to create joyful and effective lead magnets
A workshop on creating resources that connect you to your audience
Jun 24, 2025
•
Astrid Bracke
3
2
How to tackle fears and uncertainty in business
A workshop to encourage and empower you
May 22, 2025
•
Astrid Bracke
3
Small business how to
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The thing about consistency
Feel pressure to show up consistently in your marketing? Discover why consistency doesn't work for humans running businesses alone—and a gentler…
Feb 5
•
Astrid Bracke
8
3
3
2025 business in review
The numbers behind my year, the offers that felt scary, and what it means to go gently when you have no choice
Jan 20
•
Astrid Bracke
5
1
How I created and marketed my small business podcast
In September, I relaunched my podcast and created a marketing mini-series. Here's my complete plan, the choices I made, tools I used, and lessons I…
Dec 16, 2025
•
Astrid Bracke
4
1
Create your self-led offer from start to finish
A workshop to add more sustainability and creativity to your business
Nov 27, 2025
•
Astrid Bracke
8
4
Substack for small business
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I revamped my bestselling Substack for small business course 🎉
More ways to customise your Substack and an exclusive behind the scenes
May 23, 2024
•
Astrid Bracke
21
13
3
10 things I learned about growing paid subscriptions on Substack
A bonus post with advice for Substack, business and life 💌
Oct 31, 2023
•
Astrid Bracke
14
13
1
5 questions I get asked most frequently about my Substack strategy
Behind the scenes on how I use (and grow) my Substack--and the things I don't do
Oct 17, 2023
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Astrid Bracke
7
2
1
Lessons, surprises and what's next: reflecting on 6 months on Substack
What's worked for me, some surprises + a bumper crop of favourites
Jun 1, 2023
•
Astrid Bracke
25
23
6
Behind the scenes
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2025 business in review
The numbers behind my year, the offers that felt scary, and what it means to go gently when you have no choice
Jan 20
•
Astrid Bracke
5
1
How I created and marketed my small business podcast
In September, I relaunched my podcast and created a marketing mini-series. Here's my complete plan, the choices I made, tools I used, and lessons I…
Dec 16, 2025
•
Astrid Bracke
4
1
How I'm gearing up for the launch of Grow
Scaling up, scaling down and being a human
Sep 30, 2025
•
Astrid Bracke
3
Behind the scenes in my business this month
And submit your questions for the mini-mastermind by the end of this month 💌
Aug 26, 2025
•
Astrid Bracke
6
1
Podcast
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6:42
Behind the Grow launch—lessons in gentle marketing
A look at what worked, what I’d change, and how I’m planning ahead for more gentle, sustainable launches.
Nov 7, 2025
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Astrid Bracke
1
8:14
Why marketing can feel so uncomfortable-and how to make it feel safer
Listen now (8 mins) | Visibility and asking for money can both feel risky. This episode offers gentle reframes and small steps to help marketing feel…
Oct 31, 2025
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Astrid Bracke
1
8:52
How I grew my small business without social media
What happened when social media no longer fit my business, and what I did instead.
Oct 24, 2025
•
Astrid Bracke
2
25:41
Bonus: Seven small business marketing questions, answered
Listen now (26 mins) | From newsletters that don’t sell to marketing with limited energy — seven real questions and gentle, practical answers to help…
Oct 17, 2025
•
Astrid Bracke
Female Owned community
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Office hours questions due this Sunday
A gentle reminder
Feb 6
•
Astrid Bracke
3
2
Welcome to February: Female Owned Accountability Club 🪻
How did you get on in January and what are your gentle goals for February?
Feb 3
3
12
Submit your questions for this quarter's office hours 💌
How can I support you in creating a slow, gentle and profitable business this quarter?
Jan 29
•
Astrid Bracke
2
1
Welcome to January: Female Owned Accountability Club ❄️
How did you get on in December and what are your gentle goals for January?
Jan 6
2
34
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