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5:53
Why “plays” aren’t the point
A Ben Howard gig in Plymouth changed everything. A decade later, it’s still me + shuffle + a platform in the middle. This is why BAM exists.
Feb 18
•
Tom French
The Power of the 4%
You already have your people. The question is whether the infrastructure lets them stay.
Jan 20
•
Tom French
1
Part 2: The Leaky Funnel; where and why fans don't end up at gigs
Why Fan Discovery Dies Before Artists Get Paid
Jan 11
•
Tom French
3
1
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Part 2: The Leaky Funnel; where and why fans don't end up at gigs
Jan 11
•
Tom French
3
1
Three bets we’re making on music in 2026
Dec 19, 2025
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Tom French
1
2
The Power of the 4%
Jan 20
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Tom French
1
The Un-Tech Era: What Runna Can Teach The Music Industry About Real Connection
Oct 20, 2025
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Tom French
2
Fans Don’t Want Exclusive Content. They Want a Role In Your World.
Dec 9, 2025
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Tom French
1
Part 1: The Night Out Economy: Why Fans Still Want to Discover (and Why Artists Rarely See the Money)
Jan 9
•
Tom French
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Part 1: The Night Out Economy: Why Fans Still Want to Discover (and Why Artists Rarely See the Money)
Fans still want to discover. The evidence is hiding in plain sight.
Jan 9
•
Tom French
Three bets we’re making on music in 2026
AI noise, middle-class artists, and why live is about to matter more than ever + what we’re building at Beataboutmusic because of it.
Dec 19, 2025
•
Tom French
1
2
Fans Don’t Want Exclusive Content. They Want a Role In Your World.
How belonging, status and shared in-jokes beat paywalls in modern fandom - and why BAM’s roadmap is built for that, not “more content”.
Dec 9, 2025
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Tom French
1
The Moment Comedy Stole the Future - And Why Music Has to Take Notice
The story of how comedy rewrote its industry by speaking straight to its audience, and what music must learn if the middle is ever going to survive.
Nov 24, 2025
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Tom French
The Day the Music Logged Off: Why No One Replaced MySpace
How the death of one platform shattered music’s social fabric, and why the industry still hasn’t rebuilt it.
Nov 13, 2025
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Tom French
Music Industry Please Stop Betting on Songs. Start Betting on People.
Why the music industry’s obsession with catalogues and certainty is starving the very culture it depends on.
Nov 10, 2025
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Tom French
1
Discovery Is Dead. Long Live Discovery.
The algorithms broke it but fans still crave it.
Oct 30, 2025
•
Tom French
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beataboutmusic
Stories, data, and insight from the frontlines of the grassroots music movement. Written for the scene, by the scene.
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