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Low ABV Comes Out Firing in 2026. Should You Join The Fight?
The breadcrumbs were laid in 2025, but now low ABV is shaping up to be one of, if not the biggest beer trend of 2026.
Feb 13
•
Doug Veliky
6
4
State of Beer Crunchers
2025 in Review
Feb 10
•
Doug Veliky
8
2
Beer and Band Partnerships Happening In Concert
Earlier this week I talked about how big beer brands are taking a step back from being the main event, to elevate a higher purpose in their marketing…
Feb 5
•
Doug Veliky
3
Beer's Refreshing 2026 Refresh
Heading into 2025, a common sentiment around beer’s struggles was that it has been lacking in the fun department.
Feb 3
•
Doug Veliky
6
99 PBRoblems But Display Space Ain't One
Pabst Blue Ribbon and Godzilla Team Up To Release New 99-Pack Collectible
Jan 29
•
Doug Veliky
6
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Long on Short's Brewing
The past few years in craft beer have been defined by tightening constraints.
Jan 27
•
Doug Veliky
9
Breweries Face Golden Opportunity With 2026 World Cup
In January of 2021, right as I began transitioning my career at Revolution Brewing from finance to marketing, I received a thoughtful outreach from the…
Jan 23
•
Doug Veliky
2
The Improbable Journey of Hoosier Gameday Lager
The beer sells. Google it. But just as it is with the other historic, underdog stories in sports, before we get to the glory, we have to start with the…
Jan 21
•
Doug Veliky
9
3
The Beer You Look Forward To Most Each Year: Part II
Earlier this month, the Trump administration released the 2025–2030 Dietary Guidelines for Americans (DGAs), which did not single out alcohol beyond…
Jan 20
•
Doug Veliky
7
1
2025 Craft Beer Data Shot
I’ve never believed in drowning in data, and I assume you don’t either.
Jan 16
•
Doug Veliky
7
Mastering the "Double Hook"
Running a successful, growing social media account in the 2010s looked a whole lot different than it does now.
Jan 13
•
Doug Veliky
3
Athletic's Big Lead and New Entrants to the NA Race
Last week, it was a pleasant surprise to see Athletic Brewing’s co-founder Bill Shufelt join CNBC’s SquawkBox, my favorite morning talk show, to chat…
Jan 9
•
Doug Veliky
7
1
Consolidating Craft's Consolidation: December 2025
In a big poker tournament, there’s a moment when everything changes that has nothing to do with the cards and everything to do with chips.
Jan 6
•
Doug Veliky
2
6
Why Defiance Helped Crown Half Acre's Slow Melt As My Favorite Beer of 2025
This fall, after wrapping up my first season as a youth baseball coach, the parents planned a picnic in the park with all the families after our final…
Dec 31, 2025
•
Doug Veliky
7
4
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