Brands in Sport | David Skilling | Substack

Coca-Cola’s Near-Century Olympic Relationship, and Why It Still Holds Cultural Weight

What nearly 100 years of shared moments reveal about brand power in sport

Feb 6 • David Skilling

Guinness Is Back on a Soccer Jersey

England's Bristol City Women’s front-of-jersey deal shows how women’s soccer has shifted from moral support to commercial leverage.

Feb 4 • David Skilling

Adidas, Willy Chavarria and Paris: Soccer Fashion as Culture.

How a Paris runway became a stage for soccer identity and heritage

Jan 30 • David Skilling

Why Kith’s 2026 Team USA Olympic Collection Matters to Sport, Not Just Style.

And how a fashion brand’s Winter Games capsule speaks to athletic identity, heritage, and the shifting role of sportswear culture

Jan 23 • David Skilling

Liverpool FC x Tommy Hilfiger: What This Partnership Is About

Liverpool’s latest partnership shows how football clubs now curate culture as carefully as their formations.

Jan 15 • David Skilling

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Why Sport Has Become Luxury’s Biggest Stage

Football, basketball and Formula 1 now sit at the centre of luxury’s visibility strategy

Dec 31, 2025 • David Skilling

Lakers × REVOLVE: When Fashion Takes Centre Court

Why the Los Angeles Lakers’ new fashion-partner deal with REVOLVE marks a shift in how sports franchises monetise culture.

Oct 24, 2025 • David Skilling

Arsenal Are London’s Most Fashionable Club: It’s Not by Accident

From A-COLD-WALL to Labrum, Arsenal are crafting a cultural identity that transcends football and redefines what a club brand can be.

Oct 10, 2025 • David Skilling

Ryoko Rain x LA Galaxy: When Streetwear Turns Football Into Theatre

The LA Galaxy’s latest capsule with Ryoko Rain proves that football culture in Los Angeles isn't confined to the pitch.

Sep 24, 2025 • David Skilling

Kith x adidas Bring Pogba and Dybala Back Into the Culture Game

The Special One of sportswear collabs returns, with flame graphics, denim twists, and two players who know how to carry culture off the pitch.

Sep 19, 2025 • David Skilling

Kith Ivy: Ronnie Fieg’s latest chapter turns padel into lifestyle

The New York brand builds a padel court inside Grand Central to launch Kith Ivy, blending sport, luxury, and culture into its expanding ecosystem.

Sep 3, 2025 • David Skilling

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