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Bathing legends Sami Rintala and Jasper Pääkkönen bring roaring Finnish heat to NYC. Test their standout sauna designs at Culture of…
The radical architect and the fearless actor-entrepreneur have taken Finnish sauna tradition into a new stratosphere. Both have saunas to try at our NYC…
21 hrs ago
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Culture of Bathe-ing
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Culture of Bathe-ing opens in NYC! Plus the Othership origin story: Robbie and Emily Bent on building a cult bathhouse brand
Our NYC sauna festival is open! Follow along as it gets into full swing. Plus, Othership's founders tell us about growing their cult bathhouse brand to…
Feb 13
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Culture of Bathe-ing
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Jane Withers
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Hot off the press: a new edition of Social Sauna and our Culture of Bathe-ing poster campaign!
Social Sauna is the authoritative guide to bathing culture; we share some wisdom from its new edition out today. Plus, see the 100 posters made to warm…
Feb 6
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Culture of Bathe-ing
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Jane Withers
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Resurrecting The Schvitz
Feb 15, 2025
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Culture of Bathe-ing
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Bathe like a local: NEXT Wave of NYC BATHHOUSES
Dec 19, 2025
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Culture of Bathe-ing
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Robert Hammond
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Bathe like a local: San Francisco
Sep 19, 2025
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Culture of Bathe-ing
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Kelsey Keith
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In praise of idleness
Mar 15, 2025
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Culture of Bathe-ing
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Announcing NYC's first ever sauna festival!
Jan 29
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Culture of Bathe-ing
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To nude or not to nude?
Jan 18, 2025
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Culture of Bathe-ing's January Digest
Things move fast in the bathing world. Our monthly news roundup is here to help you keep up. PLUS our sauna festival comes to NYC soon, have you got a…
Jan 31
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Culture of Bathe-ing
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Announcing NYC's first ever sauna festival!
BIG news! We’re bringing a giant sauna festival to New York with 1,000+ hours of guided sessions, performances, and experiences to try. Grab your ticket…
Jan 29
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Culture of Bathe-ing
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Does infrared deserve the hype?
Lady Gaga uses it to help manage her fibromyalgia. Jennifer Aniston swears by it for glowing skin. Infrared is having a moment, but can it take…
Jan 23
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Culture of Bathe-ing
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Detox or retox? The rise of healthy hedonism
Not everyone's starting the year strictly sober. We begin 2026 with a look at the age-old culture of mixing social bathing with psychoactive substances
Jan 9
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Culture of Bathe-ing
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Glenn Auerbach
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2025: The Year in Bathing
And breathe. We're at the end of bathing's biggest year yet. A look back at the openings, happenings and hot trends that made our 2025.
Dec 26, 2025
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Culture of Bathe-ing
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Bathe like a local: NEXT Wave of NYC BATHHOUSES
Robert Hammond charts the new openings powering up New York steam scene and explains why this is only the beginning
Dec 19, 2025
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Culture of Bathe-ing
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Robert Hammond
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Where the city sweats: An interview with Dmitry Shapiro of New York’s legendary Russian & Turkish Baths
Inside New York’s favourite sweat temple, gifts for the serious bather, and the last chance to attend the Culture of Bathing Gathering
Dec 12, 2025
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Culture of Bathe-ing
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Jane Withers
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Culture of Bathe-ing
Culture of Bathe-ing is a place for those already in love with bathing and for those who are just steam-curious. Soak, steam, sweat and dream with us!
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