Amazon is pitching its DSP to make the case.

Welcome to the psychological CrossFit class of modern marketing. Here’s how marketers are learning to move through it. 

Publishers are seeing an opportunity to sell their AI citation playbooks as a product to brand clients, to monetize their GEO insights.

This week's Future of TV Briefing looks at server-guided ad insertion, a newish method for inserting ads into streaming video on the fly.

Revenues fell short of marketers' expectations in 2025. But they'll be working with bigger budgets in 2026, and focusing on brand marketing.

Despite earnings increases, stock prices are down demonstrating how the public markets are a cruel place.

Ex-Mediacom execs Sasha Savic and Anush Prabhu will lead Attivo's expanded U.S. agencies, with a combination of tech and expanded media offerings.

The reputational downside is clearer than the branding upside, which makes discretion the safer strategy.