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The Nostalgia Economy
When Reliance relaunched Campa Cola in 2022 after nearly two decades of dormancy, the internet erupted.
Jan 31
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Nirav Mehta
8
2
2
The Death of the Author
The publishing industry has weathered countless disruptions over its centuries-long existence—the printing press, mass literacy, paperbacks, chain…
Jan 24
•
Nirav Mehta
10
2
3
Five Days in Jaipur
The Jaipur Literature Festival unfolds each January like a vibrant tapestry across the grounds of Hotel Clarks Amer, transforming this contemporary…
Jan 15
•
Nirav Mehta
22
4
4
Hold Them Close: On Friendship in Your Thirties
There is a particular quality to the light that falls across a friendship in your thirties.
Jan 10
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Nirav Mehta
13
2
7
The Tyranny of the Thumbs-Up
There’s a peculiar moment that happens in nearly every workplace, usually within the first few weeks of joining: you’re drafting an email to your new…
Jan 3
•
Nirav Mehta
6
2
1
Rohinton Mistry
There exists a particular kind of literary achievement that transcends its moment of creation, work that captures something so essential about the human…
Published on The Twelve
•
Jan 1
A Pause, A Promise
Hello, dear readers of 08:08 AM Reads,
Nov 25, 2025
•
Nirav Mehta
13
3
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08:08 AM Reads
Every week, one long read, at 08:08 am. An exploration of culture, literature, and the ideas that shape our world. For anyone who value depth over speed and thoughtful analysis over quick takes.
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