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Post-Luxury Status Symbol #3: Aspirational Parenthood
In 2026, the baby is the new Birkin.
Feb 15
•
Eugene Healey
274
27
41
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Post-Luxury Status Symbol #2: Wasteful Time
We’ve spent two decades optimising ourselves into exhaustion, and now the flex is declaring you were never stressed in the first place.
Feb 8
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Eugene Healey
350
19
57
Post-Luxury Status Symbol #1: Connected Privacy
Being "chronically offline" is the new flex.
Feb 1
•
Eugene Healey
595
31
120
Class War Created the Performative Male
Or, how we accrue status in the absence of social mobility
Jan 22
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Eugene Healey
293
11
45
Content is the New Pornography
Why our digital voyeurism is not a reflection of what we truly desire
Nov 26, 2025
•
Eugene Healey
365
18
82
Finding Meaning Under Contradiction
How to Square Your Values Within a System Where Exploitation is Embedded
Nov 6, 2025
•
Eugene Healey
230
62
How (personal) brands are built in the modern algorithmic era
Lessons on the journey to 400,000 followers
Oct 24, 2025
•
Eugene Healey
144
3
Friction: The Cure for a Society Bored to Death
Why we must be willing to struggle in an age promising endless convenience
Sep 17, 2025
•
Eugene Healey
378
84
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Considered Chaos
Society revealed through the lens of brand.
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