Funny, it worked last time | Saul Betmead de Chasteigner | Substack

Why belief clarity is becoming a competitive advantage in the age of AI

If you are leading an organisation that is deploying generative AI, you are already making ethical decisions – whether you use that word or not.

Feb 2 • Saul Betmead de Chasteigner

What is this moment asking of you?

This last week has been a challenge.

Jan 26 • Saul Betmead de Chasteigner

Reading your tells.

What repeats when something is at stake.

Jan 13 • Saul Betmead de Chasteigner

The most important life skill we are never taught.

Most of us move through life with a quiet confidence that our reasoning is sound.

Jan 6 • Saul Betmead de Chasteigner

What the year was trying to tell you.

How to turn reflection into direction for the year ahead.

Dec 21, 2025 • Saul Betmead de Chasteigner

Most Popular

The real crisis in advertising isn’t AI — it’s imagination.

Nov 3, 2025 • Saul Betmead de Chasteigner

A frame for life?

May 3, 2024 • Saul Betmead de Chasteigner

The future is already here, you just haven’t seen it yet.

Mar 21, 2025 • Saul Betmead de Chasteigner

The best Brand Strategy is a better Business Strategy.

Apr 4, 2025 • Saul Betmead de Chasteigner

Funny, it worked last time

About Archive Recommendations Sitemap

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts