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@10up

10up

The expert WordPress practice of @Fueled. Crafting impactful websites and tools for clients like Google, Disney, and California using open source.

We deliver impactful websites, content management solutions, and digital tools using WordPress.

We are the enterprise WordPress practice of Fueled, a digital transformation agency with more than 300 experts. Fueled creates high-quality digital products and experiences shaped by strategy, designed with intention, and built for business impact.

The 10up WordPress Practice delivers impactful websites, content management solutions, and digital tools for brands and institutions like Microsoft, Disney, Google, The White House, Mayo Clinic, and the State of California. Building on the open source WordPress project, our practice emphasizes open source tools and embraces emerging technologies like Generative AI.

In 2023, 10up merged with Fueled, adding industry leading specialization in WordPress, open source product management, and Content Management Systems to a broader suite of digital capabilities.

With a highly skilled team of strategists, designers, engineers, and specialists across areas like cloud infrastructure, SEO, data & analytics, AI, and revenue optimization, we combine the scale to solve complex challenges with the agility and care of a close partner.

Our Open Source Solutions

Our Open Source Practice is committed to the cultivation of a vibrant and healthy open source ecosystem. Our own open projects for WordPress are often inspired by recurring needs and patterns we see across our clients, including:

  • Distributor, a WordPress plugin that makes it easy to syndicate and reuse content across your websites.
  • ElasticPress, the only fully-integrated solution for adding the power of Elasticsearch to a WordPress site.
  • ClassifAI, a WordPress plugin that leverages cloud-based services like IBM Watson and Microsoft Azure AI to augment WordPress-powered websites with artificial intelligence and machine learning technology.

Our full complement of over 100 open source solutions that integrate with WordPress are available on GitHub.

Our Best Practices

As the WordPress and open source experts at Fueled, 10up strives to build websites, tools, and experiences that demonstrate the highest caliber of craftsmanship. Standardizing our tools and approaches enables us to consistently meet that standard. We share our best practices with the community to empower engineers around the world to benefit from our decade of experience solving some of the most challenging problems on the web.

Get In Touch

Work with the 10up WordPress Practice at Fueled

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  1. ElasticPress ElasticPress Public

    A fast and flexible search and query engine for WordPress.

    PHP 1.3k 322

  2. distributor distributor Public

    Share content between your websites.

    PHP 695 158

  3. classifai classifai Public

    Supercharge WordPress Content Workflows and Engagement with Artificial Intelligence.

    PHP 694 64

  4. Engineering-Best-Practices Engineering-Best-Practices Public

    10up Engineering Best Practices

    SCSS 774 205

  5. Open-Source-Best-Practices Open-Source-Best-Practices Public

    Start reading: https://10up.github.io/Open-Source-Best-Practices/

    SCSS 49 9

  6. block-components block-components Public

    A collection of components built to be used in the block editor

    TypeScript 322 50

Repositories

Showing 10 of 179 repositories
  • safe-svg Public

    Enable SVG uploads and sanitize them to stop XML/SVG vulnerabilities in your WordPress website.

    10up/safe-svg’s past year of commit activity
    PHP 323 GPL-2.0 37 23 (11 issues need help) 0 Updated Jan 29, 2026
  • wp-content-connect Public

    WordPress library that enables direct relationships for posts to posts and posts to users.

    10up/wp-content-connect’s past year of commit activity
    JavaScript 96 GPL-3.0 23 12 11 Updated Jan 29, 2026
  • classifai Public

    Supercharge WordPress Content Workflows and Engagement with Artificial Intelligence.

    10up/classifai’s past year of commit activity
    PHP 694 GPL-2.0 64 109 (30 issues need help) 18 Updated Jan 29, 2026
  • ads-txt Public

    Ads.txt Manager for WordPress: Manage your ads.txt and app-ads.txt files in the WordPress dashboard

    10up/ads-txt’s past year of commit activity
    PHP 61 GPL-2.0 28 12 (6 issues need help) 0 Updated Jan 29, 2026
  • cypress-wp-utils Public

    Utilities library for WordPress E2E testing in the Cypress environment

    10up/cypress-wp-utils’s past year of commit activity
    TypeScript 24 MIT 8 7 (2 issues need help) 1 Updated Jan 29, 2026
  • block-catalog Public

    Easily keep track of which Gutenberg Blocks are used across your WordPress site.

    10up/block-catalog’s past year of commit activity
    PHP 61 GPL-2.0 6 3 (1 issue needs help) 1 Updated Jan 29, 2026
  • simple-podcasting Public

    A simple podcasting solution for WordPress.

    10up/simple-podcasting’s past year of commit activity
    PHP 207 GPL-2.0 29 8 (4 issues need help) 1 Updated Jan 29, 2026
  • simple-google-news-sitemap Public

    A simple Google News sitemap is generated on-the-fly for articles that were published in the last two days. Output is saved in cache or as a transient for fast reading and displaying on the front end.

    10up/simple-google-news-sitemap’s past year of commit activity
    PHP 15 GPL-2.0 3 4 (1 issue needs help) 2 Updated Jan 29, 2026
  • autoshare-for-twitter Public

    Automatically shares the post title or custom message and a link to the post to X/Twitter.

    10up/autoshare-for-twitter’s past year of commit activity
    PHP 128 GPL-2.0 19 14 (6 issues need help) 0 Updated Jan 28, 2026
  • 10up-toolkit Public

    Official 10up asset building toolkit.

    10up/10up-toolkit’s past year of commit activity
    JavaScript 136 22 25 (1 issue needs help) 10 Updated Jan 28, 2026