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Simplifying SaaS Positioning (Even With Multiple Products)
Multiple SaaS products or customer types? Stop overcomplicating positioning. One clear story closes deals faster.
17 hrs ago
•
(Sonu Goswami)
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$1B Valuation vs $1B Exit in SaaS
A unicorn valuation isn’t the same as a $1B acquisition. Understand the difference between narrative pricing and real enterprise value in SaaS
Feb 17
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(Sonu Goswami)
2
1
Too Expensive” Is Rarely About Price
Early B2B SaaS pricing pushback usually signals unclear urgency, weak replacement logic, or the wrong buyer — not a pricing mistake.
Feb 13
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(Sonu Goswami)
3
Pre‑PMF Sales Isn’t About Closing. It’s About Learning.
Before PMF, sales quotas are fake certainty. Learn how to use every conversation to sharpen positioning, narrow your ICP, and find real pull.
Feb 10
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(Sonu Goswami)
4
1
WHY SAAS TEAMS FEEL BUSY BUT STILL STUCK
Most teams ship more. The best teams decide better first.
Feb 6
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(Sonu Goswami)
2
1
Why most saas positioning fails quietly
Why buyers stick with spreadsheets, workarounds, and “we’ll decide later” — and how positioning should account for that
Feb 3
•
(Sonu Goswami)
5
Search needs clearer “research vs buy” signals
Blending research and buying intent hurts trust and conversion. Intent-tiered search results would make decisions faster and fairer.
Jan 30
•
(Sonu Goswami)
3
Why SaaS Growth Breaks After Product-Market Fit
Most teams find product-market fit—then stall. The gap isn’t effort or tactics. It’s skipping the hard middle of repeatable growth.
Jan 27
•
(Sonu Goswami)
2
1
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