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Aritzia x Fred Segal. Plot twist.
Plus: Spotify is selling real books, people have a new addiction, and Quince wants a story now.
2 hrs ago • Chris Danton

Weekly Good Thinking

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Aritzia x Fred Segal. Plot twist.
Plus: Spotify is selling real books, people have a new addiction, and Quince wants a story now.
2 hrs ago • Chris Danton
Erewhon is becoming a med spa
Plus: Nike is good again, Grindr is crazy (for good reason), and Frida made the perfect Mardi Gras float.
Feb 15 • Chris Danton
Whoop is giving wearables a good name
Plus: B2B marketing teams are putting in the effort, and shockingly, so are finance brands.
Feb 8 • Chris Danton

Good Thinking Weekly Podcast

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42:19
It's 2026. You're now a 'personal brand'. Now what?
Patrick Hanlon joined us to give you 7 easy principles.
Feb 18 • Chris Danton
53:56
Benito Bowl had so many brand lessons
Plus: All the ads we loved. And those we didn't.
Feb 10 • Chris Danton
55:50
Brands are refusing to scale and it's working
Plus: 4 other signals from the last 4 weeks.
Feb 5 • Chris Danton

Good Signs

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City Guides

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GOOD THINKING
GOOD THINKING
This letter is a best-of-the-best on culture, trends, marketing, etc. What I’m dropping to friends on Slack or finding useful in meetings with brands.
Recommendations
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TAPPED IN
TAPPED IN
Byron Stewart
ZINE
ZINE
Matt Klein
Magasin
Magasin
laura reilly
Concept Bureau
Concept Bureau
Jasmine Bina
Office of the Surface
Office of the Surface
Jamie Rosen | Beauty Notes

GOOD THINKING

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