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Should you become a Private Label supplier?
When I was the founder of an early stage brand I got hit up to private label.
Feb 18
•
Jennifer Barney
6
1
1
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Slowing velocities at Sprouts may not be your fault. Sprouts is maturing, and your launch strategy should too
What should your 2026-27 go-to-market plan look like?
Feb 11
•
Jennifer Barney
12
2
2
How I decide who I’m willing to bet my time, reputation, and equity on
Before we get into it, I had quite a response to last week’s post about how Amazon is influencing your business —
Feb 4
•
Jennifer Barney
14
2
3
Amazon is not just another channel
This is not your DTC P&L with different fees layered on
Jan 28
•
Jennifer Barney
9
1
2026: When regulatory ambiguity becomes startup risk
GRAS reform, FSMA 204, the new Dietary Guidelines... what this all means for you
Jan 21
•
Jennifer Barney
3
1
How to be a founder led brand without a big budget or agency
Why influencers don't work and what normies can do for you
Jan 14
•
Jennifer Barney
14
2
The 2026 Playbook: What’s Actually Changing in Food & CPG
Every January, the industry gets flooded with predictions.
Jan 7
•
Jennifer Barney
6
4
1
Best of 2025
Happy New Year’s Eve everyone.
Dec 31, 2025
•
Jennifer Barney
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