The Playbook by Katherine Rowe
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From Both Sides Now: Assigned Seats and Unassigned Feelings
Why rituals matter in sports and travel
Feb 11
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The Super Bowl Isn’t the Checkered Flag, It’s the Formation Lap
When a Super Bowl ad has the potential to becomes a long term growth engine
Feb 4
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All the Metrics on Top of the World: The Feeling We Missed
What a Skyscraper Climb Reminded Me About Broadcast Data
Jan 28
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Katherine Rowe | The Playbook
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You’ve Got to Know When to Hold ’Em: The Ticket Trap
Season tickets, resale, and the illusion of ownership
Jan 22
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Who’s on Our Team?: College Sports, the Transfer Portal, and the Potential Cost of Constant Movement
As movement gets easier, the meaning of staying gets harder to define
Jan 14
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If These Games Were Played at Home: College Football Playoff Projections
Projecting ticket demand, fan travel, and the home advantage premium
Jan 7
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The Playbook Predictions for 2026
A crowded global calendar will expose who’s built real fan systems, athlete businesses, and operational leverage
Dec 24, 2025
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Katherine Rowe | The Playbook
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Forty-Five Reps Later: A Year of Sports, Fans, and Showing Up
What 45 near-weekly essays taught me about fans, money, and doing the work in public
Dec 17, 2025
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Katherine Rowe | The Playbook
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What We Count Is What We Become: The Future of College Athletics
Building the scorecard that will decide whether any of this Is working
Dec 10, 2025
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Special Edition: A Tribute to Murph
On loss, legacy, and the quiet ways teammates stay with us.
Dec 4, 2025
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The Playbook by Katherine Rowe
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