Different by Christopher Lochhead 🏴‍☠️

Essays and analysis about elections, media, sports, poker, and all the other things I care about.

Deeply researched product, growth, and career advice—newsletter, podcast, community, and living library

A new media company built on the ideals that were once the bedrock of American journalism.

Learn what separates the great startups from the rest. Get access to in-depth insights that we couldn't fit into the podcast and lessons from the Floodgate team.

The Pioneers of Positioning welcome you into our club. Sharing all the tools in the RIES Positioning Toolbox to help you build a brand worth fighting for.

The playbook for leaders making big bets in the AI era. Get actionable frameworks from former Amazon exec John Rossman to pursue market-shaping ambitions and make high-stakes decisions with confidence. Author of "Big Bet Leadership" & "The Amazon Way"

Topics that will make or break civil society. For the most part.

What we can learn from the pattern-breaking ideas and founders who succeed at changing the future.

An intelligence-driven Substack examining unsolved crimes, investigative failure, and how truth emerges when cases are reconstructed from evidence and first principles.

The authority on category design & category creation. Sharing how legendary entrepreneurs, executives, marketers, and creators design business breakthroughs. By Christopher Lochhead and Eddie Yoon

First-hand tales from the history of technology, and what they tell us about strategy today.

A newsletter about navigating life's twists and turns. We're all going through transitions, let's master them together. Life | Rituals | Family | Meaning

Smart Things I've Been Taught

Mini Book Hall of Fame Founder | Mini Book Coach | 17x Amazon #1 Best Seller | 27x Author | Founder/CEO of IA Path | Independent Adjuster Mentor