Lubascope - social commentary with heart & facts

Lubascope - social commentary with heart & facts

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The Gen Z and Alpha Purposeless Happiness Trap
If you don’t want Gen Z and Alpha to be self-centered, don’t bring them up that way
 • Luba Kassova
From Metrosexual to Enshittification: Words That Defined 25 years
What six dictionaries’ Words of the Year since 2000 reveal about us
 • Luba Kassova
Women and Dysmorphia — My Story
On inherited distortions, social pressures, and the search for a healthier relationship with the body
 • Luba Kassova
My week of writing failure
On journalism, persistence, and the surprising upside of failing
 • Luba Kassova
Reflections From a Woman Surrounded by Men
International Men’s Day (celebrated globally on 19th November for those of you who didn’t know it even existed) is really important to me.
 • Luba Kassova
The Surprising Nostalgia of Gen Z, Unpacked.
On digital nostalgia, yearning for a future that was their parent’s past and much more….
 • Luba Kassova
Lubascope - social commentary with heart & facts
Lubascope - social commentary with heart & facts
Using human stories, data and evidence to build hope, not despair.
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