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EPS is not a Performance Metric Anymore
For decades, earnings per share—EPS—has been treated as the cleanest summary of corporate performance.
 • Mark Stouse
Analysts are Answering a Different Question than You Think
Most people believe financial statements are supposed to answer a simple question:
 • Mark Stouse
"GTM Spends Faster Than It Learns"
Lessons from the feedback to the 2025 Proof / Fiduciari GTM Effectiveness results
 • Mark Stouse
Dashboards Don’t Explain Your Business
Most companies don’t lack data.
 • Mark Stouse
GenAI, Decision Governance, and the Fiduciary Risk that Few are Pricing In
The growing concern around GenAI has focused almost entirely on content risk—hallucinations, bias, and misuse.
 • Mark Stouse
Why GenAI Sounds Smart When It Should Shut Up
And what that reveals about a deeper failure in how organizations govern decisions
 • Mark Stouse
Data Mining Was Built for Spy Agencies and Police Detectives. Your Business Needs Navigators and Governors.
A really well-known data professional recently made an offhand comment that stuck with me:
 • Mark Stouse
Proof
Proof
Read the latest about the intersection of AI, causal proof of business impact, fiduciary duty, and risk, among other things.
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