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Will CMOs Finally Wake Up to Retail Media in 2026?
The Rise of Performance TV and In-Store Retail Media Will Make It Impossible to Ignore
Feb 6
•
Media, Ads + Commerce
7
Latest
Top
Discussions
The Argument for Retail Media Isn’t “Performance”—It’s Marketing Effectiveness
Modern Marketing’s Obsession with Short-Term Metrics Overlooks Its Real Value
Jan 22
•
Media, Ads + Commerce
11
Owned Media is The Cornerstone of a $500 Billion Global Commerce Media Opportunity
And Why “Top-Down Revenue Estimates are One of the Greatest Plagues to RMN Potential”
Jan 9
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Media, Ads + Commerce
6
1
Top 10 Most-Read Articles of 2025
Plus, My 5 Personal Favorites
Jan 5
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Media, Ads + Commerce
5
1
Top 10 Retail Media Predictions for 2026
How In-Store Retail Media, Performance TV, and MMM Will Make a Splash in the Year Ahead
Dec 31, 2025
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Media, Ads + Commerce
16
1
Why Everything is Television
A Theory of Media in the Age of Algorithms
Dec 27, 2025
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Media, Ads + Commerce
25
6
Social Commerce & Retail Media are Two Sides of the Same Coin
It’s Time to Pivot to Discovery Commerce
Dec 8, 2025
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Media, Ads + Commerce
8
1
The Agentic Commerce Debate Continues…
A Rebuttal to a Rebuttal
Dec 4, 2025
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Media, Ads + Commerce
7
2
1
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Media, Ads + Commerce
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