C-Suite Blues

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Agency Remuneration in the Age of AI: Tim Williams Describes the Pressing Need for Change
Tim Williams has long been an expert advocate for agency pricing changes. The introduction of AI accelerates Tim's concern about outdated hourly billing…
 • Michael Farmer
How Serious is WPP About Transforming? The Size of Any Future 'Big Bath' Restructuring & Transformation Charge Will Tell the Story
History tells us that successful Big Baths must be big -- equal to 20% of sales and up -- to signal serious CEO commitment. WPP needs a £3 billion ($4…
 • Michael Farmer
Ad Tech, which Creates 'Audience Balkanization,' is Ineffective for Many Advertisers and Unhealthy for Democracy
Ad tech is low cost, but it is not effective in driving brand growth for many advertisers. In politics, it fosters unhealthy polarizations. Madison…
 • Michael Farmer
What Can We Expect from Madison Avenue in 2026? Genuine Transformations, or More of What Has Not Worked for More than a Decade?
Cost reductions, agency consolidations and downsizings do not drive client or agency growth. Genuine transformations are needed.
 • Michael Farmer
Madison Avenue Revisited. The Final Verdict: Murder, not Manslaughter
We once believed that Holding Companies made accidental and inept decisions that weakened their agencies. Wrong. Agencies were deliberately milked…
 • Michael Farmer
Holding Companies at a Crossroad
What is a holding company? A financial owner of weakening portfolio companies -- or an operating company with declining financial performance? What…
 • Michael Farmer
How Did It All Go Wrong?
The advertising industry's Golden Age had prestige, success, profitability, and belief in the inherent value of creativity. There was magic in…
 • Michael Farmer
C-Suite Blues
C-Suite Blues
Leadership challenges and opportunities for media C-Suite executives
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