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Special Report - The Future of Media Buying
All agents? All Meta? Can publishers and agencies compete?
Feb 10
•
Mike Shields
6
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Discussions
How the Feds Could Rock Kids and Teen Advertising - Or Not
The under-the-radar privacy laws that could upend billions in media dollars
Feb 5
•
Mike Shields
3
1
The Creator Ad Universe Needs a Cash Infusion to Truly Soar - and Brand $ May Not Be Enough
Former CAA exec David Freeman on the PE and Big Media opportunity
Feb 3
•
Mike Shields
7
2
2
Meta is Pushing 'Partnership Ads' in a Quest to Challenge YouTube. Neither Creators or Buyers Seem Happy.
Why neither side appears comfortable
Jan 29
•
Mike Shields
11
3
There are Reasons to Be Bullish About AI Chat Ads - While Retail Media May Take a Hit
Also, the secret ad network move that could be killer
Jan 27
•
Mike Shields
8
2
Where Things Stand With Identity Data, as AI Threatens to Subsume Ad Targeting
Can the agencies compete when big tech 'knows' everything?
Jan 22
•
Mike Shields
3
The NFL is More Popular Than Ever. It Still Needs to Lean on Creators For Growth
Social media boss Ian Trombetta on the league's embrace of the new media mogul, and what is missing from the space.
Jan 20
•
Mike Shields
1
Is the 'Privacy-first' Era Over Before it Started?
The threat of regulation may have been over-stated in adland
Jan 15
•
Mike Shields
6
3
1
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