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The Hidden Cost of Urgent Decisions
Where strategy meets real-world decision pressure
Feb 16
•
Kevin Ertell
7
4
Why Strategy Alone Doesn’t Settle Decisions
How can you ensure everyone on the team is deciding the same way.
Feb 9
•
Kevin Ertell
10
3
2
The thing I didn’t expect from writing my book
A leadership blind spot I didn’t see until I wrote it down
Feb 2
•
Kevin Ertell
11
7
The Empire That Couldn’t Execute: All-Time Strategy Trap Fail #1
The Hidden Cost of Doing More Without Doing It Well
Jan 26
•
Kevin Ertell
8
2
A Fair and Square Disaster: All-Time Strategy Trap Fail #2
When confidence becomes cost, and what great leaders do before it does
Jan 20
•
Kevin Ertell
4
1
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When a Deadline Becomes the Strategy: All Time Strategy Trap Fail #3
Systems, certainty, and the moments that slip past
Jan 12
•
Kevin Ertell
4
When Everyone Was Right, and the Company Still Lost: All-Time Strategy Trap Fail #4
They saw the future coming, and still couldn’t choose it.
Jan 5
•
Kevin Ertell
2
2
The Unicorn That Lost Its Horn: All-Time Strategy Trap Fail #5
Action is addictive. Judgment is harder.
Dec 29, 2025
•
Kevin Ertell
4
The Fastest $2 Billion Failure in Entertainment History: All Time Strategy Trap Fail #6
Ignored signals, rewarded certainty, and the cost of not listening
Dec 22, 2025
•
Kevin Ertell
3
1
The Luxury Festival That Delivered Cheese Sandwiches: All-Time Strategy Trap Fail #7
Big promises, small realities, and the cost of pretending
Dec 15, 2025
•
Kevin Ertell
2
1
When the Shortcut Becomes the Trap: All Time Strategy Trap Fail #8
How pressure warps judgment, and why steady coaching keeps teams on track
Dec 8, 2025
•
Kevin Ertell
2
When Target Missed the Target: All Time Strategy Trap Fail #9
Some failures don’t sneak up on you — they announce themselves in real time while everyone keeps marching forward anyway.
Dec 1, 2025
•
Kevin Ertell
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The Strategy Trap Newsletter
Strategy fails when execution is an afterthought. This newsletter helps leaders close the gap with practical tips, operator insight, and occasionally a little fun.
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