The Strategy Trap Newsletter

The Strategy Trap Newsletter

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When a Deadline Becomes the Strategy: All Time Strategy Trap Fail #3
Systems, certainty, and the moments that slip past
 • Kevin Ertell
When Everyone Was Right, and the Company Still Lost: All-Time Strategy Trap Fail #4
They saw the future coming, and still couldn’t choose it.
 • Kevin Ertell
The Unicorn That Lost Its Horn: All-Time Strategy Trap Fail #5
Action is addictive. Judgment is harder.
 • Kevin Ertell
The Fastest $2 Billion Failure in Entertainment History: All Time Strategy Trap Fail #6
Ignored signals, rewarded certainty, and the cost of not listening
 • Kevin Ertell
The Luxury Festival That Delivered Cheese Sandwiches: All-Time Strategy Trap Fail #7
Big promises, small realities, and the cost of pretending
 • Kevin Ertell
When the Shortcut Becomes the Trap: All Time Strategy Trap Fail #8
How pressure warps judgment, and why steady coaching keeps teams on track
 • Kevin Ertell
When Target Missed the Target: All Time Strategy Trap Fail #9
Some failures don’t sneak up on you — they announce themselves in real time while everyone keeps marching forward anyway.
 • Kevin Ertell
The Strategy Trap Newsletter
The Strategy Trap Newsletter
Strategy fails when execution is an afterthought. This newsletter helps leaders close the gap with practical tips, operator insight, and occasionally a little fun.
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