Marketing is Hard!

Marketing is Hard!

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For early stage marketers on the verge of breakdown

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Scale Ad Spend Without Blowing Up Your CAC (Part 1)
Why you can't just change your ad platform budget and go on holiday
 • Tom
What's All The Hype Around DOJO AI?
A detailed review of the marketing operating system that CMOs won't shut up about.
 • Tom
Why Your Product Is So Hard to Explain
Stacking features makes products harder to market, less competitive, and easier to walk away from.
 • Tom
My Most Popular Posts of 2025
Measuring your impact, understanding what you should actually be doing, working with founders – the whole lot.
 • Tom
How to Measure Startup Brand Growth
Brand measurement has been well-understood for decades but it's never really adapted to startups. I think there's another way. So I launched What's My…
 • Tom
How to Hire Your First Marketer
From job description to offer letter, here's the complete hiring playbook for first-time marketing leaders
 • Tom
Brand Promise vs Brand Platform vs Brand Marketing vs Branding
How to stop sounding like you don’t know what you’re talking about.
 • Tom
What Makes You a Great Marketer Could Make You a Bad CMO
The kind of marketer you’ve been shapes the kind of CMO you’ll become. Knowing what you don’t know is what separates the good from the great.
 • Tom
How To Write Monthly Marketing Updates So You Don't Get Fired
A free template and step-by-step guide to reporting in a way that proves you actually did something this month.
 • Tom
There Are Actually Just Three Ways To Grow
Most brands obsess over distribution when the real growth comes from moves marketers can’t make alone
 • Tom
No One Cares About Your Cause-Driven Product
People buy what’s better or cheaper. Save the tree-planting pitch for after you’ve built something worth buying.
 • Tom
Exactly How We Build and Spend Our Marketing Budget at Yonder
Pulling back the curtain with a transparent breakdown of the way we set and spend our entire marketing budget at Yonder.
 • Tom
For early stage marketers on the verge of breakdown
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