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💎 TikTok microdramas are going viral, Dove's Reddit campaign, and Instagram's Snapchat copycat
From landmark social media trials and Gen Z offline trends to Mormon creators shaping pop culture—here’s what you need to know this week
14 hrs ago
•
M.T. Deco
1
1
37:38
🎧 Open Tabs: Is MrBeast the Willy Wonka of Gen Z?
+ our thoughts on this year's Super Bowl ads and why culture is so obsessed with Mormon content creators
Feb 13
•
M.T. Deco
,
Megan Collins
,
Melissa Blum
, and
Emma Marshall
Why heritage brands are primed for a comeback
Rebranding “old” to proven
Feb 12
•
M.T. Deco
,
Megan Collins
, and
Melissa Blum
2
1
Most Popular
View all
We should all take a page from the cookbook of this NYT team
Dec 6, 2024
•
M.T. Deco
and
Kait Richmond
2
3
HubSpot dropped 50 pages of marketing data and we pulled 5 insights you can actually use 👀
Apr 10, 2025
•
M.T. Deco
14
1
5
💎Stop chasing views: Long-form content is converting, and brands are paying attention
Jul 7, 2025
•
M.T. Deco
,
Melissa Blum
, and
Lauren Mello
12
1
2
💎 Gen Z’s sober matcha raves, YouTubers are taking over mainstream TV, and the LaCroix post we wish we could unsee.
Apr 21, 2025
•
M.T. Deco
11
1
4
Your content might be too perfect—and that’s the problem
Jul 10, 2025
•
M.T. Deco
,
Melissa Blum
, and
Lauren Mello
8
4
The latest media trend: don't just start a podcast, create a network
Mar 27, 2025
•
M.T. Deco
8
2
2
Recent posts
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💎 Spotify is selling books, the Kamala HQ reboot, and episodic branded content
From campaigns to platforms to brands, the smartest players are thinking in chapters, not one-off moments
Feb 9
•
M.T. Deco
1
1
52:42
🎧 Open Tabs: The privacy paradox for content creators
+ Lifestyle creators wrestle with audience expectations, TikTok's most-followed creator sold his platform, and Substack's investment in video
Feb 6
•
M.T. Deco
,
Megan Collins
,
Melissa Blum
, and
Emma Marshall
2
1
How brands are winning the Super Bowl on social before it even starts
A breakdown of the pre-game, in-game, and post-game strategies defining modern Super Bowl [+ big event] marketing
Feb 5
•
M.T. Deco
2
2
💎 How to navigate the TikTok U.S. chaos, Threads overtakes X, and Substack's power player
+ the TikToker that just inked a $1 Billion dollar deal, the rise of Upscrolled and more
Feb 2
•
M.T. Deco
3
1
See all
How-To Guides
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MTD Strategy Guide: Fandom & Community
From likes to loyalty: How to build a brand people obsess over
Apr 3, 2025
•
M.T. Deco
3
1
The executive social playbook: How to lead online like you lead IRL
Leading online: A Social Media roadmap for executives
Mar 6, 2025
•
M.T. Deco
2
3
The Substack strategy guide: from first post to payday
How to build your brand presence
Feb 6, 2025
•
M.T. Deco
2
1
Overwhelmed by all the different social media apps? We've got a guide for that
When you're trying to reach everyone and connecting with no one
Jan 23, 2025
•
M.T. Deco
3
2
#ForYou... Social Media Marketers
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How brands are winning the Super Bowl on social before it even starts
A breakdown of the pre-game, in-game, and post-game strategies defining modern Super Bowl [+ big event] marketing
Feb 5
•
M.T. Deco
2
2
Why brands should lean into creator-style content: the 2026 content strategy shift
Hootsuite’s 2026 trends highlight a move toward human-led, personality-driven content. We explore why it works and how brands can adopt it without…
Jan 22
•
M.T. Deco
1
1
💎 The World Cup on TikTok, Pinterest is coming to TV, and LinkedIn hacks for 2026
+ why relevance beats reach in 2026, Pinterest’s leap to TV, and the content formats driving real retention
Jan 12
•
M.T. Deco
1
1
💎 How Gen Z’s love of analog is reshaping brand strategies
+ a Q1 review of the 21st century, what Threads is prioritizing in 2026, and YouTube's creator takeover
Jan 5
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M.T. Deco
1
#ForYou... Creators
View all
Your end of year strategy: the trends we've been tracking in October
our October trends in one place: the rise of escapism, marketing in an AI world, YouTube's investing in creators and more
Nov 5, 2025
•
M.T. Deco
💎Breaking down the influencer-to-reality-star pipeline (and other trends you need to know)
+YouTube's latest updates, optimizing your content for AI, the 3 trends that caught our eye this week, and audiences are craving wholesome content
Sep 29, 2025
•
M.T. Deco
and
Lauren Mello
2
1
Decoding the digital strategy tactics behind Taylor Swift’s Showgirl era✨❤️🔥
+every post is part of a bigger narrative. Here’s how to build formats that create anticipation—and why Taylor is the best case study
Sep 18, 2025
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M.T. Deco
and
Megan Collins
2
2
💎 Platforms are cleaning up and creators are cashing in
LinkedIn declares war on fake UGC, Pinterest doubles down on thrifting, and we’ve got six cultural gems [from brainrot plushies to micro-dramas] to kick…
Aug 25, 2025
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M.T. Deco
and
Lauren Mello
3
3
#ForYou, By Them
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🔮 How Pinterest nails 88% of its predictions - and what it means for 2026
Q&A with Sara Pollack, Pinterest’s VP, Global Head of Consumer Marketing, on what Pinterest’s 2026 trends reveal about shifting consumer behavior
Dec 11, 2025
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M.T. Deco
,
Melissa Blum
, and
Kait Richmond
1
1
The social strategy behind an 8,000-mile, world record rowing journey from Peru to Australia
Q&A with Jodie McWhinnie, co-founder & creative director at Coastin Media, on the social media campaign that turned an ocean crossing into a movement
Nov 13, 2025
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M.T. Deco
and
Kait Richmond
3
1
Why culture should be your new KPI—lessons from a cultural insights pro turned founder
Kaley Mullin, formerly cultural insights at YouTube, on proving the value of culture insights and why brands ignoring it risk irrelevance.
Oct 23, 2025
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M.T. Deco
,
Kait Richmond
, and
Kaley Mullin
4
2
Hot takes are about more than going viral; they help you find your audience
Gibson Johns, podcast host, writer, and Bravo commentator, on developing a personal brand online and breaking through saturated spaces
Sep 25, 2025
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M.T. Deco
and
Kait Richmond
2
3
From brand deals to equity: the next phase of the creator economy
Exclusive Q&A with Monica Khan — on the mistakes killing brand partnerships, the new jobs reshaping the creator economy, and where this $250B industry…
Aug 21, 2025
•
M.T. Deco
and
Kait Richmond
3
1
How to build a brand people actually want to follow, from a 4x Shorty Award winner
Shakivla Todd, formerly social at Bobbie and iFundWomen, on navigating brand strategy, CEO expectations, and the job hunt
Jul 24, 2025
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M.T. Deco
and
Kait Richmond
7
3
How to monetize and and grow your brand—straight from a UTA Expert!
Jacqueline Siegfried from United Talent Agency shares strategies for diversifying income, growing your audience, and mastering social media trends.
Jun 19, 2025
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M.T. Deco
2
2
How to authentically build community on Reddit, from a Reddit alum
The 3 foundational steps to a strong Reddit strategy
May 29, 2025
•
M.T. Deco
,
Melissa Blum
, and
Kait Richmond
7
4
Ones to Watch
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The top 4 mistakes creators make when working with brands and how to avoid them
3 standout creators who are taking brand collabs to the next level and the top 4 mistakes brands and creators make when working together
Jan 8
•
M.T. Deco
2
1
1
Faceless creators are the new digital power players
In a world built on oversharing, privacy is the new power move
Nov 20, 2025
•
M.T. Deco
1
Medievalcore, mythmaking & the rise of history creators
Nostalgia isn’t just an aesthetic—it’s a strategy. Here’s how “Medievalcore” and history creators are turning it into the internet’s newest storytelling…
Oct 9, 2025
•
M.T. Deco
and
Lauren Mello
2
1
How classrooms have become the new content labs
Three educators making education entertaining and turning lessons into loyal followings—and the cultural ripple effects of phone-free classrooms.
Sep 4, 2025
•
M.T. Deco
Open Tabs
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45:27
🎧 Open Tabs: 2016 isn’t nostalgia—it’s timestamp clout
+ Alix Earle's Netflix deal, why YouTube isn't hitting right now, and the end of the Metaverse
Jan 23
•
M.T. Deco
,
Megan Collins
, and
Melissa Blum
3
2
52:37
💬 Open Tabs: Making life a little bit harder (on purpose)
Fiction-maxxing, the rise of long-form branded content, and how we see digital detoxes and screentime evolving
Jan 16
•
M.T. Deco
,
Melissa Blum
,
Megan Collins
, and
Emma Marshall
2
1
1
18:40
💬 Open Tabs: How A24 makes cult-status merch
This week on Open Tabs: A24’s merch strategy, why platforms anoint “model creators,” and why the next era of digital culture favors connection over…
Jan 9
•
M.T. Deco
,
Megan Collins
, and
Melissa Blum
1
46:27
💬Open Tabs: Meta is leaning into customizable algorithms but who is it serving?
Also in this week’s chat: the rise of storytellers, social media bans, and digital habits we’re ditching in 2026
Dec 19, 2025
•
M.T. Deco
,
Melissa Blum
,
Megan Collins
, and
Emma Marshall
3
2
45:35
💬 Open Tabs: the celebrities are flocking to Substack (and what it means for brands and creators)
+ Shein is now selling used books, how brands can authentically engage with trending memes and cultural moments, and how GoFundMe approaches community…
Nov 21, 2025
•
M.T. Deco
,
Melissa Blum
, and
Megan Collins
1
1
32:17
💬 Open Tabs: how Dancing with the Stars is winning over Gen Z
+ why Love is Blind is boring now, our thoughts on Nobody Wants This, and the rise of anonymous content creators
Nov 7, 2025
•
M.T. Deco
,
Megan Collins
,
Melissa Blum
, and
Emma Marshall
2
25:13
💬 Justin Bieber is a Twitch streamer now
+why Netflix is doubling down on livestreaming and the power of scarcity
Oct 31, 2025
•
M.T. Deco
,
Megan Collins
,
Melissa Blum
, and
Emma Marshall
3
1
42:31
💬 Group 7 and the "social experiment" that 75 million people joined
+our Halloween predictions and how family content online is evolving
Oct 29, 2025
•
M.T. Deco
,
Melissa Blum
,
Megan Collins
, and
Emma Marshall
3
1
1
Start here with the basics
View all
5 reasons you need a digital strategy
Do you feel overwhelmed when it comes to your digital presence? Are your clients telling you that your business needs to be online and you have no idea…
Sep 30, 2024
•
M.T. Deco
How to find your "North Star," aka your why
Identifying your ‘why,’ or greater motivating purpose, is essential to achieving your big-picture goals, whether it’s for yourself or a brand you work…
Sep 30, 2024
•
M.T. Deco
1
What is digital strategy anyway?
No, its not a dumb question.
Sep 30, 2024
•
M.T. Deco
1
How do I find my target audience?
Understanding your target audience is essential to accomplishing any kind of goal related to digital, social, growth, sales, subscriptions, engagement…
Sep 30, 2024
•
M.T. Deco
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