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Was 2025 the Year the Music Died?
Emotional Ownership vs AI
Feb 4 • Julia Makhalova-Chi and Jon
AI Gentrifies Culture
And Why We Need Shitty Artists
Jan 6 • Julia Makhalova-Chi and Jon
How Studio Underd0g became a cult brand in Gen Z watch subculture
Brands & Cultural Strategy 101
Nov 23, 2025 • Julia Makhalova-Chi and Jon
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AI Gentrifies Culture
Jan 6 • Julia Makhalova-Chi and Jon
Next in: Storytelling
Feb 23, 2025 • Julia Makhalova-Chi and Jon
How Vinyl has Become the Only Non-Social Music Experience
Sep 7, 2025 • Julia Makhalova-Chi and Jon
The future is not what it used to be
Feb 2, 2025 • Julia Makhalova-Chi and Jon
When the art stops innovating, can the branding become the art?
Oct 12, 2025 • Julia Makhalova-Chi and Jon
Next in: Superfandoms
Oct 19, 2025 • Julia Makhalova-Chi and Jon
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Next in: Superfandoms
You can’t algorithm your way into loyalty.
Oct 19, 2025 • Julia Makhalova-Chi and Jon
Next in: Sports Fandom
The league of underdogs: Three ways brands can win without playing
Mar 10, 2025 • Julia Makhalova-Chi and Jon
Next in: Storytelling
The hero's journey is out. The living, breathing, evolving narrative ecosystem is in; 3 emerging trend signals to watch.
Feb 23, 2025 • Julia Makhalova-Chi and Jon
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