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All Caught Up
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If Every Brand Is a Media Brand, Every Brand Needs a Newsroom
You're Setting Your Social Team Up to Fail
10 hrs ago
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Nikita Walia
35
5
8
Tech Twitter is Not the World
Something is rotten in the house of Cloud Paint
Feb 13
•
Nikita Walia
and
Christina Monroe
8
4
2
Wikipedia's Quarter-Life Crisis
Wikipedia in the age of AI
Jan 23
•
Nikita Walia
and
Christina Monroe
12
2
2
Most Popular
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The Rise of the TikTok Oracle
Mar 4, 2025
•
Nikita Walia
384
52
149
The Community Delusion
May 7, 2025
•
Nikita Walia
272
15
66
Everything I Learned the Hard Way About Strategy
Jan 5
•
Nikita Walia
222
42
48
this is your brand with a universe
Jul 15, 2024
•
Nikita Walia
169
22
46
How I went from 'the social media girl' to leading strategy at a brand studio
Dec 16, 2024
•
Nikita Walia
140
20
19
If You’re a Strategist, You Should Be Keeping Up with Davos
Jan 22
•
Nikita Walia
96
7
12
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If You’re a Strategist, You Should Be Keeping Up with Davos
What the most powerful people in the room are already planning around, for better or worse
Jan 22
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Nikita Walia
96
7
12
You Don’t Need a Better Strategy Yet
Before you open the deck one more time, try reframing your problem.
Jan 19
•
Nikita Walia
36
2
9
Everything I Learned the Hard Way About Strategy
What the public version of this job doesn’t teach you.
Jan 5
•
Nikita Walia
222
42
48
You already have a personal brand
A strategist’s guide to building a personal brand without losing the plot (or yourself).
Jul 28, 2025
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Nikita Walia
73
7
15
If Brands Are Today’s Patrons, Whose Culture Gets Funded?
Read the full piece on PRINT Magazine
May 21, 2025
•
Nikita Walia
33
6
3
The Community Delusion
Everyone’s talking community. Almost no one’s doing it right.
May 7, 2025
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Nikita Walia
272
15
66
The Rise of the TikTok Oracle
Cultural Criticism as Content
Mar 4, 2025
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Nikita Walia
384
52
149
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