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Fish Food 678: The value of craft in the age of Agentic AI
Superagency or dependency? How AI gets it wrong, why LLMs can't jump, machine fluency and meaningless work.
 • Neil Perkin
Fish Food 677: Scenario planning with AI (updated)
How to scenario map using AI, OpenClaw and Moltbook, presenting strategy without slides, and spurious correlations
 • Neil Perkin
Fish Food 676: The Coming Revolution in Learning
The future of L & D, a manifesto for a new approach to AI, Claude Cowork, the miracle of kindness and the best book covers from the last decade.
 • Neil Perkin
Fish Food 675: Business Critical Thinking
Blindly following technology, Claude's new constitution, OpenAI ads, and what the Victorians knew about AI.
 • Neil Perkin
Fish Food 674: Re-imagining the corporation in the age of AI
The future of the corporation, personal super-assistants, WPP Agent Hub, Claude Code, and vibe-coding fashion
 • Neil Perkin
Fish Food 673: Using AI to ask better questions
AI in reframing, 50 provocations for marketing and advertising, big philosophical questions through a neuroscience lens, and the 26 most important ideas…
 • Neil Perkin
Fish Food 672: The Clown and the Editor in Creative and Strategy Workflows
Strategy as a creative process, the accuracy or otherwise of synthetic personas, 'theory of mind' in human/AI collaboration, and a prompt generator that…
 • Neil Perkin
Only Dead Fish
Only Dead Fish
A weekly Substack at the intersection of AI, digital trends, transformation insights and quirkiness, designed to inform and challenge, and curated by Neil Perkin
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