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José Mourinho's £9m Exit and the Most Mourinho Return Yet
Paid off by Fenerbahçe and hired by the very club that knocked him out, the Special One proves he still bends football’s storylines to his will.
 • David Skilling
Ousmane Dembélé: The 2025 Ballon d’Or
Discarded by Barcelona, reborn in Paris, Dembélé’s Ballon d’Or is more than redemption, it signals a cultural power shift in football.
 • David Skilling
World Cup 2026 Is Months Away, and Foxborough Is Holding FIFA Over an $8m Security Bill
A small-town licence dispute is exposing the financial architecture behind mega-events — and who is expected to carry the risk.
 • David Skilling
Lotto’s Return to North America Is a Reminder of When Italian Football Set the Standard
Why the Italian sportswear brand’s North American return lands ahead of the 2026 World Cup
 • David Skilling
Guinness Is Back on a Football Shirt
Bristol City Women’s new front-of-shirt deal shows how women’s football has shifted from moral support to commercial leverage.
 • David Skilling
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Football Business

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World Cup 2026 Is Months Away, and Foxborough Is Holding FIFA Over an $8m Security Bill
A small-town licence dispute is exposing the financial architecture behind mega-events — and who is expected to carry the risk.
 • David Skilling
The Premier League’s Sponsorship Reset
Gambling’s retreat from the front of the shirt is a serious commercial shift.
 • David Skilling
The World Cup Draw Wasn't Just A Ceremony. It's the Moment Brands Start Building Their Tournament
The draw is the moment World Cup storytelling turns into strategy.
 • David Skilling
Football's Private Credit Strategy: Why Debt Is the Hidden Engine Behind Football’s Next Boom
Clubs are increasingly turning to structured finance and that may reshape talent, transfers and valuations.
 • David Skilling
LaLiga’s €5.25bn Reset: Spain Chose Stability in Football’s Broadcast Arms Race
A new deal with Telefónica and DAZN shows how one league is betting on continuity and digital ecosystems while most of Europe scrambles for direction.
 • David Skilling
Real Madrid is Selling A Piece of the Club: What Does 5% Really Change?
As Real Madrid moves to sell a minority stake for the first time in its 123-year history, the move reveals more about global football finance than club…
 • David Skilling
Cristiano Ronaldo: The Player Too Big to Ban
How FIFA’s leniency exposes a gap between the rules of the game and the power of the game’s biggest stars.
 • David Skilling
Bank of America's Bet on Sir David Beckham
BOA’s deal with Sir David Beckham is more than a sponsorship play, positioning the bank’s sports portfolio around a trusted global figure.
 • David Skilling

Football Culture

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Lotto’s Return to North America Is a Reminder of When Italian Football Set the Standard
Why the Italian sportswear brand’s North American return lands ahead of the 2026 World Cup
 • David Skilling
Guinness Is Back on a Football Shirt
Bristol City Women’s new front-of-shirt deal shows how women’s football has shifted from moral support to commercial leverage.
 • David Skilling
Football Fashion as Culture: Adidas, Willy Chavarria and Paris
How a Paris runway became a stage for football identity and heritage
 • David Skilling
Lamine Yamal Becomes American Eagle's First Long-Term Ambassador
American Eagle is tying itself to one of football’s most recognisable global figures as the World Cup sets off the next phase of the sport’s growth in…
 • David Skilling
Michel Platini Is Still Arguing with Football, And Football Is Still Ignoring Him
The former UEFA president’s latest intervention exposes how power, money and governance drifted apart.
 • David Skilling
How A Football Creator Found His Voice in Modern Football Culture
Matty Farias on being a fan, owning your personality, and building something real in the creator era.
 • David Skilling
Liverpool FC and Tommy Hilfiger: What This Partnership Is Designed to Do
Beneath the heritage language and player styling, Liverpool’s latest deal shows how elite clubs now curate culture as carefully as their formations.
 • David Skilling
Why Football Has Become Luxury’s Biggest Stage
Football’s role in luxury’s changing visibility strategy
 • David Skilling
Why Major Trophies Now Decide the Ballon d’Or
Harry Kane’s honesty exposes how the modern Ballon d’Or is driven less by goals and more by the trophies that frame them.
 • David Skilling
Real Madrid’s €4.5bn Lawsuit: What Does It Do To The Club’s Image?
The €4.5bn claim is about damages the club believes they lost in the breakdown of the European Super League.
 • David Skilling
The Premier League's Tony Scholes Heads Stateside: What His Move Means for the USL
With promotion and relegation on the horizon, American football may finally face some jeopardy.
 • David Skilling
Turkey’s Refereeing Scandal: How 371 Officials With Betting Accounts Exposed Football’s Fragile Integrity
A five-year investigation by the Turkish Football Federation revealed a shocking scale of betting among referees.
 • David Skilling
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