Salty | Grace Cook | Substack

What’s cold is cool, and the cooltech™️ boom

Hi from the Olympics! It’s cold!

Feb 15 • Grace Cook

Did running ruin my style?

I have nothing to wear except techy windbreakers and bike shorts.

Feb 8 • Grace Cook

The peptide king has landed.

Plus, is originality dead?

Feb 1 • Grace Cook

Why are running brands at fashion week?

Hint, it's not for Instagram.

Jan 25 • Grace Cook

Does every sports brand need to exist?

A trip to LA plus thoughts on kit

Jan 19 • Grace Cook

Should millennials stop "going home" for the holidays?

On a scale of 1-10, how tired are you right now?

Jan 11 • Grace Cook

Did 2025 belong to Nike?

From After Dark to ACG—a deep dive

Jan 4 • Grace Cook

Top posts

Your workout outfit looks like sh*t

Sep 28, 2025 • Grace Cook

Have we hit peak run?

Apr 23, 2025 • Grace Cook

The Endurance Bro era

Jun 8, 2025 • Grace Cook

Running is the sport of self-reflection

Aug 31, 2025 • Grace Cook

BTS on branded races — the founders weigh in

Aug 17, 2025 • Grace Cook

Forget resolutions.

The theme for 2026? Joy in abundance.

Dec 31, 2025 • Grace Cook

Gen Z women are bodybuilding

Plus, what is masculinity in sport?

Dec 17, 2025 • Grace Cook

It’s getting hot in here

A brain dump about red light therapy, wellness therapy and actual therapy

Dec 7, 2025 • Grace Cook

Life lessons from Sifan Hassan

An interview with the internet’s favourite marathoner

Nov 30, 2025 • Grace Cook

Black Friday—are you buying?

Ads for discounts are everywhere, and people are overwhelmed.

Nov 23, 2025 • Grace Cook

You can run a marathon without training, it turns out

Plus, why an outfit can change your race

Nov 16, 2025 • Grace Cook

Can you run a marathon without training?

I'm going to try

Oct 26, 2025 • Grace Cook

'Tomboys' no more

Women's sport in an untapped beauty market

Oct 12, 2025 • Grace Cook

Your workout outfit looks like sh*t

Jenna Litner has thoughts

Sep 28, 2025 • Grace Cook

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