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Welcome to Postcards From a Strategy House: Notes from a Founder Abroad
Sharp strategy, soft mornings & notes from a beauty & wellness founder abroad.
Aug 13, 2025
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Kylie- Founder of SPF House
I Think You Need to Be Ruder to Yourself
On growth that begins after the journaling ends....
Feb 12
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Kylie- Founder of SPF House
1
Why the Founders Who Make More Money This Year Won’t Avoid Pressure
Calm, capacity, and the responsibility behind real growth
Feb 5
•
Kylie- Founder of SPF House
2
How to Jumpstart a Dead Email List
Why salons & spas are sitting on their most underused growth lever
Jan 29
•
Kylie- Founder of SPF House
1
The Wellness Buyer Has Grown Up
(And she doesn’t care about your candles anymore. Here's how to reach her in 2026...)
Jan 22
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Kylie- Founder of SPF House
Latest
Top
Discussions
Ditch “Record Month” Energy. It’s Ruining Your Business.
How Rich Beauty & Wellness Founders Think About Success.
Jan 15
•
Kylie- Founder of SPF House
6
The Beauty Brands That Will Last in 2026
What beauty founders are missing as buyers stop experimenting and start deciding.
Jan 8
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Kylie- Founder of SPF House
1
The Shift Separating Growing Beauty & Wellness Brands from Busy Ones in 2026
How market maturity and buyer overwhelm are changing what actually drives growth in 2026.
Jan 4
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Kylie- Founder of SPF House
6
1
Some Of This Was Never The Goal....
An end-of-year reckoning on money, visibility, ambition and opting out.
Dec 25, 2025
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Kylie- Founder of SPF House
1
The Case for Privacy in a “Build in Public” Era
Why mystery, restraint, and privacy are the real growth strategy in 2026 & how you can use them
Dec 18, 2025
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Kylie- Founder of SPF House
1
1
2026 Is the Year You Do Storytelling (Better Than Everyone Else)
No category is thirstier for story than beauty & wellness which is why 2026 is your year to flood the market.
Dec 11, 2025
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Kylie- Founder of SPF House
3
5
1
The Midlife (Slightly Unhinged) Guide to Growing on Socials Without Losing Your Sanity
The strategies we’re testing that are giving real results (and yes, you’ll thank me later).
Dec 4, 2025
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Kylie- Founder of SPF House
1
1
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Kylie Smith-Clayborne
A Thursday postcard for the beauty & wellness founder who hit midlife and finally told the truth: I want more.
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