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Fix the Copy That’s Costing You Clients
Clear, confident messaging for solopreneurs over 50.
Nov 5, 2025
•
Larry C. Brown
1
The Case for Repeating Yourself (On Purpose)
Why saying the same clear thing builds recognition, not boredom
Feb 17
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Larry C. Brown
2
1
1
How to Sound Experienced Without Sounding Dated
Why relevance beats credentials in your second-act business
Feb 10
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Larry C. Brown
3
2
Why Clear Copy Feels Harder Than It Should
It’s not a talent gap. It’s a decision gap.
Feb 3
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Larry C. Brown
3
2
Vague Messaging Is the Hidden Tax on Your Business
The cost doesn't show up on a spreadsheet, but it shows up everywhere else.
Jan 27
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Larry C. Brown
2
Most Popular
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Quit Sounding Like Everyone Else
Jul 15, 2025
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Larry C. Brown
9
6
How to Stand Out in Your Market
Apr 1, 2025
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Larry C. Brown
7
2
Create Your Winning Welcome Email
Jan 7, 2025
•
Larry C. Brown
6
1
Choose One Channel and Win Your Second Act
Jan 20
•
Larry C. Brown
6
3
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Hero Post
How to Make Your Hero Post Work As A Silent Salesperson
A step-by-step look at how one line at the top of your site can filter, attract, and warm up the right people — all without pressure.
Sep 9, 2025
•
Larry C. Brown
3
Why Every Solo Business Needs a Strong Hero Post
It’s not just a headline—it’s your best shot at turning visitors into subscribers
May 20, 2025
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Larry C. Brown
5
1
3 Things Wrong With Your Hero Post
Help for business owners 50 and over
Jan 5, 2025
•
Larry C. Brown
3
About page
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How to Sound Experienced Without Sounding Dated
Why relevance beats credentials in your second-act business
Feb 10
•
Larry C. Brown
3
2
How to Shape Your Career Story into a Clear About Page
A clear, no-nonsense way to tell your story without oversharing.
Dec 9, 2025
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Larry C. Brown
1
Free Your Website From The About Page Trap
Stop writing a résumé. Start showing visitors why you’re the right fit.
Oct 7, 2025
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Larry C. Brown
2
1
Why Your About Page Is the Ultimate Trust Magnet
Your About Page Is the Bridge Between Curiosity and Trust
Aug 12, 2025
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Larry C. Brown
3
2
5
What Is Your About Page... About?
The real purpose of your About page: Not what you think
Jan 6, 2025
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Larry C. Brown
2
2
Welcome email
Your Welcome Email as a Trust Builder
How to Set Tone, Expectations, and Confidence from Day One
Oct 14, 2025
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Larry C. Brown
2
1
The Welcome Email Is a Key to Your Brand’s Success
Why It Matters
Aug 26, 2025
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Larry C. Brown
1
1
Create Your Winning Welcome Email
Why Your Welcome Email Matters More Than You Think
Jan 7, 2025
•
Larry C. Brown
6
1
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SEO
The Art of Attention: How to Write Winning Headlines
What the Great Ones Have in Common
May 13, 2025
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Larry C. Brown
2
1
2
SEO Myths Debunked–What Works (and What Doesn't)
10 myths about SEO you probably still believe
Mar 25, 2025
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Larry C. Brown
Backlinks 101: What Beginners Need to Know
From zero to website authority
Mar 18, 2025
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Larry C. Brown
1
1
Three Easy Website Tweaks That Boost Your SEO
No Tech Skills Required!
Mar 11, 2025
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Larry C. Brown
2
Smart Keyword Tips for Better SEO
Simple Ways to Make Your Content More Searchable
Mar 4, 2025
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Larry C. Brown
1
SEO for Beginners: Rank Higher With Ease
3 factors that make all the difference
Feb 25, 2025
•
Larry C. Brown
1
1
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