Product: Behind the Craft

Product: Behind the Craft

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Smarter AI Models Won't Fix Your Deployment | Maryam Ashoori, VP PM/Eng (IBM, Watsonx)

IBM's Maryam Ashoori breaks down why enterprise AI success depends less on smarter models and more on governance, architecture, and designing for agents at scale.
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Leader Spotlight: How new product functionality re-engages users at checkout, with Sean McAuliffe
Sean McAuliffe is Director of Product Management at Shop Your Way, where he leads checkout payments and credit strategy across online and in-store…
 • Katie Schickel
Leader Spotlight: Building a culture-first digital transformation, with Dani Tumbusch
Dani Tumbusch is Chief Technology Officer at Alamo Drafthouse Cinema, where she’s led a full-stack modernization effort — rebuilding the guest…
 • Katie Schickel
Leader Spotlight: Leveraging AI to add genuine value, with Prasun Baidya
Prasun Baidya is Head of Technology and Product at TrueCar, where he leads the company’s technology strategy, product development, and platform…
 • Jessica Srinivas
Using AI to Preserve 140 Years of History at the LA Times | Deepika Manglani, VP Product (LA Times)
Deepika Manglani visits to discuss how her team at the LA Times is using AI to preserve over 12 million pages of news archives from as far back as the…
 • Jeff Wharton
Leader Spotlight: Building 0-to-1 products inside legacy organizations, with Jose Diaz Salazar
Jose Diaz Salazar is a product and strategy executive and “zero-to-one builder” based in San Francisco.
 • Jessica Srinivas
Designing for Attention: How CrossFit Builds Product for Community-Led Growth | Ben McAllister, CPTO
Ben McAllister, CPTO of CrossFit, unpacks why attention -- not usability or features -- is the real constraint in product, and how designing for…
 • Jeff Wharton
Leader Spotlight: Extending value from enterprise to SMB customers, with Jessica Sapsis
Jessica Sapsis is Senior Director of Product at Toast, a point of sale and management system for restaurants, hotels and retailers.
 • Jessica Srinivas
How AI Can Eliminate the “Chaos Tax” in Enterprise Software | Karthik Viswanathan (TalAiro)
Karthik Viswanathan, Founder and CPTO at TalAiro, breaks down the Chaos Tax and why the right AI question isn’t “what can we replace?” but “what human…
 • Jeff Wharton
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