The Case for Brand

The Case for Brand

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How Allison Stadd 🥁 Is Jazzing Up Workplace Culture as SVP of Brand, Culture & Media at Shipt (Target)
I sat down with Allison to explore how she uses structured creativity and jazz rhythms to transform teams, fuel brand growth, and bring human connection…
 • amanda k gordon
📝 When Brand Can't Save You 🧨
What happens when your values on the inside don’t match your message on the outside?
 • amanda k gordon
How MacK Seale Makes Retail Brand Experiences That Make You Feel Something
✨ MacK Seale of Merry Makery is redefining retail as a space for connection, community, and delight ✨
 • amanda k gordon
📈 How Tony's Chocolonely Grabbed 19% of the $119B Chocolate Market By Marketing a Mission, Rallying Allies, & Embracing a Challenger…
Making doing good taste good 🍫
 • amanda k gordon
How Tracksuit Head of Marketing Mikayla Hopkins Is Making B2B Brands Fun Again
I talked to Mikayla about Tracksuit's joyful branding, why marketing can be a lonely gig, building teams that can build brands, and Barbie
 • amanda k gordon
📈 How The New York Times Grew Digital Subscribers from 910K to 10.4M in 10 Years Through Smart Brand Marketing and Innovation
Truth is, brand works.
 • amanda k gordon
The Brand Reading List
Thirty books that have shaped how I think about brand—and business
 • amanda k gordon
The Case for Brand
The Case for Brand
A weekly newsletter making the business case for brand. One new case story each week.
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