The Writing Long Game | Tom Kuegler | Substack

Welcome To 'The Writing Long Game'

Articles and writing tools to help you grow your Substack in 2025.

Nov 25, 2024 • Tom Kuegler

Most Popular

6 Deadly Mistakes Writers Make On Substack Notes

Nov 12, 2024 • Tom Kuegler

The Real Reason Nobody Cares About Your Blog Posts

Jul 23, 2024 • Tom Kuegler

25 Viral Substack Note Templates That Got Me 5,000+ Likes

Apr 15, 2025 • Tom Kuegler

Medium Is Dead As A Doornail, Despite Having 1,000,000 Members

May 7, 2024 • Tom Kuegler

Recent posts

Why Writing On The Internet Is The Most Humbling Thing You Can Ever Do

Writing on the internet is humbling.

Feb 10 • Tom Kuegler

On loving your work, and people!

And how it's all connected..

Feb 3 • Tom Kuegler

How I've Grown By 800,000 Followers Since 2016

Here are the highest follower counts I’ve had on each platform since 2016:

Jan 28 • Tom Kuegler

Your Blog Posts Don’t Always Need To Be That Long, Okay?

You fire up your laptop.

Jan 27 • Tom Kuegler

AI Tools

Substack Coaches Charge $250+ For 45 Minute Calls—I Found A Better Way

Popular Substack coaches charge upwards of $250+ for a 45-minute call.

Nov 6, 2025 • Tom Kuegler

How To Improve Your Blog Posts Without Hiring An Expensive Coach

Nov 5, 2025 • Tom Kuegler

Why Your Notes Look Perfect But Get Zero Engagement

The One Tool Every Substack Writer Needs

Jun 5, 2025 • Tom Kuegler

The Headline Tool That Writes Better Titles Than I Do

Get 15 headlines for your article instantly

May 1, 2025 • Tom Kuegler

Your Complete System For Notes Growth In 2025

The NoteSmith, NoteFinder, and The Notes Strategist

Mar 7, 2025 • Tom Kuegler

Writing Advice

Writers — If You Don’t Have This, You Should Not Even Try

Eight years ago, all I wanted to do was be a bonafide travel blogger.

Jan 20 • Tom Kuegler

The Best Blogging Advice I Know Is To Write To Your Younger Self

The way that I write blog posts is the same 90% of the time.

Jan 13 • Tom Kuegler

The Most Important Writing Lesson You’ll Learn Today

This weekend I decided to look back on all my old posts from 2016, 2017, and early 2018.

Jan 6 • Tom Kuegler

This Is How To Strike Blogging ‘Gold,’ But It’s Rare

The 2010 film Book of Eli follows a man wandering around in a post-apocalyptic United States dead set on delivering a book to San Francisco.

Sep 9, 2025 • Tom Kuegler

How To Get Over The Crippling Fear Of Putting Your Work Out There

I came to a realization the other day.

Jun 24, 2025 • Tom Kuegler

Write Better Notes

What's Working On Substack Notes In August 2025

It’s been 5 months since I did a Substack Notes algorithm update.

Aug 26, 2025 • Tom Kuegler

How I Write 30 Substack Notes In 30 Minutes

That average 50-100 likes each

Aug 8, 2025 • Tom Kuegler

I Analyzed 80+ Viral Substack Notes — Here's Exactly What Makes Them Explode

Monthly Intelligence Edition #2 from the Notes Underground (May 2025)

May 27, 2025 • Tom Kuegler

I Analyzed 600+ Notes. Here's 25 Lessons That Will Help Your Notes Perform Better

Monthly Intelligence Edition #1 from the Notes Underground (April 2025)

Apr 21, 2025 • Tom Kuegler

25 Viral Substack Note Templates That Got Me 5,000+ Likes

(+3 free templates inside this edition)

Apr 15, 2025 • Tom Kuegler

The Mental Game Of Writing

Becoming A Full-Time Writer Is Really Freaking Hard

“It pisses me off so much!” my friend Steve said.

Oct 7, 2025 • Tom Kuegler

How Going Viral Became My Drug — And Nearly Ruined My Life

I started blogging in 2015.

May 13, 2025 • Tom Kuegler

Stop Caring About How Many ‘Views’ You Get — Do This Instead

I have a confession to make..

Feb 11, 2025 • Tom Kuegler

Seriously? You Will Not Go Viral With Your First Blog Post

A few years ago, someone emailed me asking why their article didn’t get curated on Medium.

Sep 10, 2024 • Tom Kuegler

I Got 500,000 Followers Making Videos Online, Then I Retired

In 2017 I discovered Casey Neistat’s vlog.

Aug 27, 2024 • Tom Kuegler

How To Grow Your Audience

How Making 1 Friend Per Week Can Help You Grow On Substack

“Are you a free subscriber?” I asked.

Sep 16, 2025 • Tom Kuegler

What's Working On Substack Notes In August 2025

It’s been 5 months since I did a Substack Notes algorithm update.

Aug 26, 2025 • Tom Kuegler

Have Less Than 100 Subscribers? Here's The 4 Best Ways to Grow

The answer's sort of obvious..

Aug 12, 2025 • Tom Kuegler

I Went Viral 2 Times By Ignoring Every Content Strategy Rule

The advice writing coaches don’t want you to hear

Mar 13, 2025 • Tom Kuegler

How Teri Leigh Grew Her Substack In 12 Months Without Growth Hacks

Guest post from Teri Leigh

Jan 22, 2025 • Tom Kuegler and Teri Leigh 💜

How To Monetize Online

10 Years As A Full-Time Creator, And I Still Made This Stupid Mistake

A few weeks ago, I launched a new product to my email list of 18,000 people.

Oct 14, 2025 • Tom Kuegler

The Biggest Mistake I've Made On Substack The Last 2 Years

I felt like an idiot.

Jul 29, 2025 • Tom Kuegler

How I Became A Full-Time Blogger After 4 Years Of Work

Paid Edition #1

Mar 28, 2024 • Tom Kuegler

The 9 Types Of Blogs That Make Money, And How To Imitate Them

Let’s talk about nine types of blogs that make money.

Dec 19, 2023 • Tom Kuegler

How I Made $2,000 From My Blog In 24 Hours

A few years ago, I put on my first webinar.

Apr 7, 2023 • Tom Kuegler

Writing With AI

How To Build A $500/Hour Writing Coach With AI In 30 Minutes

Today I’m going to blow your mind.

Aug 19, 2025 • Tom Kuegler

How I Write 30 Substack Notes In 30 Minutes

That average 50-100 likes each

Aug 8, 2025 • Tom Kuegler

In A World Drowning In AI Slop, Your Authentic Voice Is Worth Millions

“I’m terrified of AI.”

Jul 17, 2025 • Tom Kuegler

Why Generic AI Content Will Never Build You An Audience

Yesterday I freaked out.

Jun 26, 2025 • Tom Kuegler

How To Turn Your Journal Into 100's Of Substack Posts

+19 Prompts To Help You Do It

May 15, 2025 • Tom Kuegler

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