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2026: What we’re watching (when we’re not thinking about AI)
Most predictions are wrong.
 • Rita McGrath
The Turning Point: Why 2025 Gave Us Reason for Both Hope and Worry
As we close out another turbulent year, I find myself returning to the work of economic historian Carlota Perez, whose framework for understanding…
 • Rita McGrath
AI, Meet the Billable Hour Business Model
On December 4, 2025, I published a short article in the Wall Street Journal entitled “Say Goodbye to the Billable Hour, Thanks to AI.” Who knew I’d be…
 • Rita McGrath
Kraft Heinz's Breakup: The End of Mass Produced Food?
It was a mega-merger of iconic brands, supported by no less a genius than Warren Buffett.
 • Rita McGrath
Americans Are Pretty Smug About Tech Leadership. They Shouldn’t Be.
America stands at a dangerous crossroads in the global race for green technology supremacy.
 • Rita McGrath
The Gen Z Crisis
Generation Z – born between 1997 and 2012 – are preparing for college, entering the workforce, and are at the beginning of their professional and…
 • Rita McGrath
The Great Productivity Paradox: Why We Measure Everything Except What Makes Life Worth Living
Since the days of Adam Smith, we have credited rising living standards with an improvement in productivity, typically manufacturing productivity.
 • Rita McGrath
Thought Sparks
Thought Sparks
Ideas about Strategy, Innovation and Growth by Rita McGrath
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