Dariush Alavi's Substack - Thoughts on films, books, writing, the things that keep me awake in the middle of the night... and, of course, the other subject about which I've been blogging for years (as Persolaise): perfume and the world of scent.
A beauty industry newsletter that publishes news, beauty criticism, and longform essays. Beauty is terror, but it can be care, too. I walk the line between these landscapes.
I've tested thousands of products in nearly two decades of beauty writing and blogging. Eighty percent are aggressively medium, 10% are actively bad — and 10% are AMAZING. This Substack is about that last 10%.
We're two Gen-X former beauty editors who still have a LOT of opinions on the topic, so instead of yelling at the clouds and frantically DM-ing each other, we are bringing our POV to you. We also like music.
