Hello readers,

Maybe you’re reading this as someone in the industry trying to get a sense of where the trend is heading, or maybe you’re here as a fashion or outdoor lover. Maybe you just like good gear. Either way, this letter is an exploration of the current moment: how we got here, what’s changing, and what it says about the culture we’re dressing for.

One more note: sorry for the immediate paywall on this one. This kind of research and reflection takes time, conversations, and a lot of reading and testing. It’s the kind of work I hope feels worth supporting. Thanks for being here and helping make it possible.