trademarked | tariro makoni | Substack

Hegemonic Patterning Officially Justifies The Collapse of Boyfriend Culture

A case study on the commodification of commodification, and how this emergent world order is scaffolded by the declining economic and symbolic…

Oct 30, 2025 • tariro makoni

STEALTH STATUS: What Your Manicure Says About U (it's political)

What if Veblen and Bourdieu accompanied ur favorite elusive (international) hot girls to the nail salon??

Feb 4, 2025 • tariro makoni

STEALTH STATUS: The Elusive (International) Hot Girl Universe

global, chic, and impossible to pin down – she’s everywhere yet nowhere, and exists as an archetypical muse whose influence largely flies under…

Nov 4, 2024 • tariro makoni

The Row and COS are doing a real world reenactment of Challengers... I bet you'll never guess who Zendaya is ;)

and more findings from Lyst's Q4 2025 index

Feb 5 • tariro makoni

"Analogue" Does Not Belong to Everyone, Equally.

gramsci, bourdieu, friction maxxing, and in the end-- why it all matters for brands.

Feb 3 • tariro makoni

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