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the bundle bulletin
notes, quotes and questions arising from the long running sports media podcast
Feb 10
1
2
Expensive stories; Baller lessons; Scrooge McDuck; Shovel sales up; ITV adds ads; General Ludd; Michael Johnson's creditors;
Overthinking the sports business, for money
Feb 5
5
1
1
Post-Sonny Spurs; Club leagues v Player leagues; TikTok addiction; Monolith in America; The Palantir-isation of sport; Treacherous fantasy
Overthinking the sports business, for money
Jan 29
15
1
1
Most Popular
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Twitter boycotts vs the market; LVMH vs The TOPs; Age vs Money; Never share what went right; Bulldog vs Musk; Boehly-conomics; UP US; Theā¦
Aug 15, 2024
59
6
1
Ted Croker is still right; Snoop's Olympic Rorschach Test; End Visa's monopoly game; Twitter's end of days; Allianz v West Ham; Adidasā¦
Aug 8, 2024
54
6
1
Won't anyone think of Julian Alvarez; How much is too much; Where women watch; UEFA's elephant in the room vs The FA's white elephantā¦
Jul 25, 2024
55
2
A bet too far for ESPN; Double dipping in the agency market; Open and shut case for WSL; Palpable buzz; Cowboy consultants and coastingā¦
Mar 6, 2025
21
In praise of Mark Bullingham's massive balls
Feb 27, 2025
37
1
1
Doing a Two Circles; The Ā£220billion Charterhouse bet; Fun with supply side consolidation; What the 3pm slot says about you; Same orā¦
Jan 18, 2024
36
1
Latest
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Discussions
Polymarket's sucker pipeline; Sport is a business run by laywers, for lawyers; When mum owns the IP; Truth for sale; WSL and the company youā¦
Overthinking the sports business, for money
Jan 22
16
1
2
Chat_UP Live @ FUSE: The Race to Build SportsBizGPT
Subscribe to access the Unofficial Second Brain created by TFG Labs.
Jan 20
1
1
The Bundle 2026 Preview
What will happen vs what might happen in the sports media market this year, with regular co-hosts Murray Barnett and Yannick Ramcke
Jan 16
3
1
2
Sport as Luxury is a feature not a bug; Bryson has LIV over a barrel; World Athletics and the Barney Francis Question; Nikki Doucet goesā¦
Overthinking the sports business, for money
Jan 15
12
3
2
The Most Interesting Job in British Sport
Listen to our conversation with Nikki Doucet, CEO of WSL Football
Jan 13
6
2
The 2025 Wrap UP
The year in podcasts, people, ideas and stories.
Dec 18, 2025
2
1
FIFA's new drinks break: A conspiracy theory
Overthinking the sports business, for money
Dec 11, 2025
12
1
2
The Bundle Bulletin: December 2025
Paramount's European entry; Sky's UEFA return; Apple's MLS exit; Premier League's 2026 question; DAZN's Belgian precedent; TNT wtf?
Dec 10, 2025
3
1
Brand purpose is beyond satire
Overthinking the sports business, for money
Dec 4, 2025
32
1
1
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Overthinking the sports business, for money
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