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The Behaviour Penalty & The Impossible Standard

Why There's No Winning Move for Female Founders
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The Drop-Off Problem: Why Women Founders Disappear After Seed
If last week was about different questions, this week is about how the same answers get heard differently.
 • Sinéad Fitzgerald
Pitch Questions Swap List
Turn Risk-Focused Questions Into Opportunity-Focused Questions
 • Sinéad Fitzgerald
The Question Gap: How Investor Questions Quietly Change Outcomes
This isn't about malice. It's about unconscious framing that compounds across pitch meetings
 • Sinéad Fitzgerald
The 78-Cent Paradox: Why Smart Money Ignores Better Capital Efficiency
Female founders generate 78 cents in revenue per dollar invested. Male founders generate 31 cents. Guess who gets the money?
 • Sinéad Fitzgerald
When Empathy Gets Marked Down: What My Research Changed for Me
Because the dominant founder archetype is coded as high agency, warmth can be misread as lower ambition or scalability. That misread can shift…
 • Sinéad Fitzgerald
Deal Flow Isn’t Luck — It’s Architecture (And You Can Build It)
If you’ve ever thought “I must be missing something” — you weren’t. The system just wasn’t designed to find you.
 • Sinéad Fitzgerald
Angel Investing Readiness Quiz
You’ve been reading about angel investing.
 • Sinéad Fitzgerald
Vested Impact
Vested Impact
Vested Impact's goal is to turn professional women into investors. Not someday. Now. Because when more women invest, everything shifts: who gets funded, who builds wealth, which problems get solved.
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