Management and Public Relations

Management and Public Relations

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✅ If 92% of corporate value is intangible, why is public relations still treated as overhead?
If you work in public relations, this is the boardroom conversation.
✅ Why the smartest communicators know when to shut up
New research argues that the most powerful strategic alternative to more communication maybe none at all. Here are four ways silence shapes reputation…
✅ The quiet cost of dismissing "academic" thinking in corporate communications and public relations
We're often too quick to dismiss ideas as "academic" within practice. That habit may be shaping both how we learn and how well we learn.
✅ What does high performance look like in corporate communications and public relations?
We’ve spent decades arguing for public relations to be recognised as a strategic function. My PhD research brings us closer to understanding what…
✅ AI and the future of public relations: An industry at an inflection point
Two new projects explore how public relations practice faces a defining test of its professional identity.
✅ AI in corporate communication: cautious steps versus bold expectations
Corporate communication leaders in Europe’s biggest companies are tentative in their embrace of AI despite the hype. A new study suggests we’re still at…
✅ The hidden leadership risk: why strategic alignment keeps breaking under pressure
Organisational alignment is universally praised but rarely practised well. In a fast-moving world, that gap is becoming a leadership liability.
✅ The $7 trillion question: can reputation really be measured? Yes, it can.
Burson’s Reputation Capital report represents an important step forward, designed to speak the language of management, but it deserves scrutiny…
✅ How the media landscape is reshaping corporate communications and public relations
The Reuters Institute’s annual trends report captures the forces that will define media strategy in the year ahead. Here’s what you need to know.
✅ What communications management really looks like
Two new book reviews published last week on the Wadds Inc. website explore how communications leaders earn influence by guiding strategy and building…
✅ Communications management and leadership in 2026
Understand the issues that will shape public relations and corporate communications practice in 2026 and then join me on a one-day course to learn how…
✅ Why critical thinking is your professional superpower in an age of AI
AI can generate and review content in seconds, but it can’t think critically or offer credible counsel. The practitioners who thrive in 2026 will be…
Management and Public Relations
Management and Public Relations
Research-backed insights to help make sense of management and communications challenges and elevate your value as a professional communicator.
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