AI that turns creativity into conversions

Webflow weaves AI throughout our entire platform to provide users with powerful tools to help build, manage, and optimize web experiences. 

Generative AI capabilities show up in Webflow in a few ways:

• In-context actions ​​appear directly in the flow of work to speed up design, content creation and management, and optimization.
• The Webflow AI Assistant, an intelligent conversational experience that partners with users to reason through tasks, take action, and answer questions without leaving the platform.

Webflow also offers tools powered by machine learning technology:

• Webflow Optimize uses machine learning to automate experimentation and personalization.
• Webflow Localization uses machine learning to translate and adapt sites for global audiences.

These AI capabilities help teams move from idea to impact faster.

Webflow helps teams build, manage, and optimize web experiences by embedding AI directly into their workflows to accelerate site creation, generate and refine copy, and create structured CMS content at scale, all while staying on brand.

Webflow AI also supports ongoing site improvement: extending experiences with new sections and code; improving reach and relevance through SEO and AEO; improving performance and messaging over time; and localizing experiences for global audiences. 

Along the way, Webflow AI provides guidance and recommendations in context — reducing friction, increasing confidence, and helping teams move faster from intent to impact.

Yes! Webflow’s AI site builder helps users generate an entire website with a scalable design system in minutes, all from a basic prompt — and without the need for design or technical expertise. This is a great option for businesses that want to launch sites quickly while maintaining creative control. Learn more about the AI site builder here.

Yes. Webflow’s AI capabilities can be extended through the Webflow Marketplace and the Webflow MCP server to grow your AI toolkit without leaving the platform. You can integrate AI-powered apps like Adobe Express for visual content creation, Jasper for on-brand content generation, and Relume for site building. The Webflow MCP server enables secure connections between Webflow Platform and supported LLMs, IDEs, or agent platforms through APIs  to streamline CMS management, SEO, and site design and maintenance workflows.

Unlike other website builders, Webflow AI helps users build sites faster and more easily, without locking them into rigid templates or preventing additional customization through code. And Webflow AI extends beyond the initial site build, with capabilities like A/B testing, personalization, smarter content management, and more that help teams scale and improve performance over time.

Webflow AI helps with every phase of building, managing, and optimizing web experiences. Access to Webflow AI features varies by workspace, site plan, and the purchase of the Webflow Optimize and Webflow Localization add-ons. Some capabilities are subject to usage limits

Webflow does not use customer data to train generative AI models, and we sign agreements with third-party vendors that prohibit use of customer data to train their models. Webflow processes customer data to provide responses to prompts, but these inputs and outputs are not shared with other customers. For additional information, please see Webflow’s Product Terms.

Webflow partners with best-in-class models and trusted vendors to power our AI offerings. Third-party AI vendors undergo the same security and compliance due diligence as our other vendors.

Webflow takes a privacy-conscious approach to AI. Webflow maintains active SOC 2 Type II, ISO 27001, ISO 27017, and ISO 27018 certifications — each affirming our commitment to safeguarding data and upholding rigorous security controls. As the landscape of AI regulation continues to evolve, we’re actively evaluating and aligning our internal controls with emerging frameworks such as ISO 42001 and the EU AI Act. This forward-looking approach helps ensure our use of AI remains responsible, compliant, and in service of our community’s trust.

Access to Webflow’s AI features varies by workspace, site plan, and the purchase of the Webflow Optimize and Webflow Localization add-ons. For those with access, generative AI features are enabled by default, but can be opted out of at the workspace level. To get started using AI features, just click the AI icon that appears in navigational elements and menus throughout Webflow.