The Working Class Project

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NEW POLL: Working Class Voters Want Dems to Focus on Valuing Work vs. Overhauling Systems
Our new poll of 3,000 working class voters finds opportunities for Dems on the economy, if they stress the need to reward hard work, as Trump’s handling…
 • The Working Class Project
New Midwest Focus Groups: Midterm Opportunities for Democrats Among Working Class
In Iowa, Nebraska and Kansas focus groups, working class voters expressed ongoing economic concerns and distaste for Republicans in Congress.
 • The Working Class Project
What 2024 Non-Voters Told Us About Why They Didn’t Vote – and What Democrats Can Do to Win Them Back
In focus groups specifically with working class voters who didn’t vote in 2024, we heard disaffection and defiance – and belief that government and…
 • The Working Class Project
How Six Working Class Voters Have Shifted Their Views Over the Past Four Months – and What They Say Democrats Could Do to Earn Their Votes
In our months-long discussion boards with the same working class voters, we’ve seen meaningful shifts on the economy and affordability, offering a…
 • The Working Class Project
VIDEO BRIEFING: How to Reach Working Class Voters Through the Platforms and Media They Use Most
Watch now | We're sharing the findings of our massive survey of how thousands of working class voters consume media and information, and where, how, and…
 • The Working Class Project
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What Platforms Do Working Class Voters Use to Get News and Information – And Do They Trust Any of It?
In a massive survey of thousands of voters, we found the working class trusts mainstream news sources less than the overall population – and they use…
 • The Working Class Project
Deep Dive: Where Working Class Voters Get Information, and How and When to Reach Them
In a massive survey of thousands of voters, we wanted to learn more about how voters consume information, and what sources of information working class…
 • The Working Class Project
The Working Class Project
The Working Class Project
To win the working class, Democrats must listen to and learn from them. This project is the biggest effort to do so in 2025.

The Working Class Project

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